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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct102015

Charles Barkley Is Trapped In The Internet; Should We Save Him Or Leave Him There?

By Barry Janoff

October 7, 2015: Take this as gospel or with a grain of salt, but Charles Barkley is trapped in the Web.

That might be bad news for his fans, either those from his NBA Hall of Fame days or his current job as commentator and analyst for Turner Sports' NBA on TNT. Or it might be good news for those people who find Barkley's no-holds barred style too irritating and abrasive.

Either way, Barkley is trapped in the ether world of the Internet thanks to a new campaign from technology solutions provider CDW.

The multi-media effort, literally called "Charles Barkley Is Trapped In The Internet," is an off-shoot of the company's "People Who Get IT" platform, which Barkley has been part of since 2012.

CDW’s partners in the campaign include HP, Intel, Lenovo, Microsoft, APC and FireEye.

The purpose of the campaign, according to Neal Campbell, svp and CMO for Vernon Hills, Ill.-based CDW, is to show that, “In today’s ever-changing business environment, organizations must be prepared for anything — and need a technology solutions provider who can help at a moment’s notice."

The campaign is anchored by several TV spots and supported by radio, social media and Internet, including a dedicated "Mission Control" Web site.

The spots will run during Monday Night Football broadcasts on ESPN, on college game day and during other sporting events on ESPN, ABC and Westwood One.

In the opening spot for the effort, "Charles Barkley Vanishes," he leaves his position as an executive in the IT department at fictional company Gordon & Taylor to go on a trip. As he is going through airport security, the scanning machine triggers somehting in his smartphone, which leads to him somehow being trapped in the Internet.

As CDW and its partners work to save him while they are "Monitoring" his moves, Barkley "Crashes An Unboxing Video" and "Discovers the World of Internet Videos."

The "Mission Control" site will have videos and content exclusive to the campaign.

"The approach for this campaign is a lighthearted take on the integral link between technology and business, and how CDW’s technology solutions help our customers achieve their goals," said Campbell.

Since aligning with CDW for ad campaigns — which usually air during March Madness, when Barkley is part of the joint CBS-Turner on-air team covering the NCAA hoops event — Gordon & Taylor has won at basketball, won new business by losing at golf, won at football despite having a stadium but no team and offered "for sale" a faux line of signature products, including Barkley 34 cologne ("Smells like a locker room") and the Round Mound of Rebound Pound Cake Mix (a reference to one of Barkley's nicknames).

CDW said that it "works for small, medium and large business, government, education and health-care customers." CDW said it generated $12 billion in net sales in 2014.

CDW Offers Tech Solutions, Round Mound Of Rebound Pound Cake

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