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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct102015

Charles Barkley Is Trapped In The Internet; Should We Save Him Or Leave Him There?

By Barry Janoff

October 7, 2015: Take this as gospel or with a grain of salt, but Charles Barkley is trapped in the Web.

That might be bad news for his fans, either those from his NBA Hall of Fame days or his current job as commentator and analyst for Turner Sports' NBA on TNT. Or it might be good news for those people who find Barkley's no-holds barred style too irritating and abrasive.

Either way, Barkley is trapped in the ether world of the Internet thanks to a new campaign from technology solutions provider CDW.

The multi-media effort, literally called "Charles Barkley Is Trapped In The Internet," is an off-shoot of the company's "People Who Get IT" platform, which Barkley has been part of since 2012.

CDW’s partners in the campaign include HP, Intel, Lenovo, Microsoft, APC and FireEye.

The purpose of the campaign, according to Neal Campbell, svp and CMO for Vernon Hills, Ill.-based CDW, is to show that, “In today’s ever-changing business environment, organizations must be prepared for anything — and need a technology solutions provider who can help at a moment’s notice."

The campaign is anchored by several TV spots and supported by radio, social media and Internet, including a dedicated "Mission Control" Web site.

The spots will run during Monday Night Football broadcasts on ESPN, on college game day and during other sporting events on ESPN, ABC and Westwood One.

In the opening spot for the effort, "Charles Barkley Vanishes," he leaves his position as an executive in the IT department at fictional company Gordon & Taylor to go on a trip. As he is going through airport security, the scanning machine triggers somehting in his smartphone, which leads to him somehow being trapped in the Internet.

As CDW and its partners work to save him while they are "Monitoring" his moves, Barkley "Crashes An Unboxing Video" and "Discovers the World of Internet Videos."

The "Mission Control" site will have videos and content exclusive to the campaign.

"The approach for this campaign is a lighthearted take on the integral link between technology and business, and how CDW’s technology solutions help our customers achieve their goals," said Campbell.

Since aligning with CDW for ad campaigns — which usually air during March Madness, when Barkley is part of the joint CBS-Turner on-air team covering the NCAA hoops event — Gordon & Taylor has won at basketball, won new business by losing at golf, won at football despite having a stadium but no team and offered "for sale" a faux line of signature products, including Barkley 34 cologne ("Smells like a locker room") and the Round Mound of Rebound Pound Cake Mix (a reference to one of Barkley's nicknames).

CDW said that it "works for small, medium and large business, government, education and health-care customers." CDW said it generated $12 billion in net sales in 2014.

CDW Offers Tech Solutions, Round Mound Of Rebound Pound Cake

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