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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb142009

Barkley Back In T-Mobile's 'Fave Five'

Feb. 14, 2009: Charles Barkley made his marketing return under the friendliest of settings on Friday, in a T-Mobile spot on TNT during the T-Mobile Rookie Challenge as part of the NBA All-Star Weekend in his hometown of Phoenix. It was the first new T-Mobile spot for Barkley since his arrest for suspicion of DUI on New Year's Eve, which led to the company pulling his spots from rotation and Barkley taking a leave of absence from his role as an analyst on TNT's "Inside the NBA." The spot, "Dwight Barkley," via Publicis, Seattle, also features longtime T-Mobile partner Dwyane Wade and added Dwight Howard. In the spot, which aired several times and is also running online at T-Mobile's NBA Web site, Barkley is playing an NBA 2K9 videogame against Wade when Howard calls. When Howard learns that Barkley is controlling Howard's videogame counterpart, he pleads with Wade to stop the game. Just then, Barkley says, "I'm going to try something fancy." As the real Howard exclaims, "No. No. No," Barkley says, "Opps." Howard asks, "What just happened?" To which Wade replies, "Chuck just pulled your hamstring." The tag continues, "Who's in your Fave Five." T-Mobile was silent on Barkley's return, even omitting him from a press release detailing the company's activation during NBA All-Star Weekend. In addition to the Rookie Challenge sponsorship, in which Wade and Howard served as assistant coaches, other T-Mobile activities during NBA All-Star 2009 include the T-Mobile area at NBA All-Star Jam Session presented by adidas where fans can participate in an interactive basketball theme park or watch an NBA player teach in a coaching clinic. In Phoenix , a large wallscape on the exterior of the Bank of America building features T-Mobile’s own “All-Star Faves” — Wade, Howard and Yao Ming - but not Barkley. An older spot with Wade, Barkley and Ming was put into the rotation on Saturday night. T-Mobile also has launched the "myFaves Shot of a Lifetime," which offers the winner a trip with his or her five favorite friends" to square off against Wade during the Eastern Conference Finals for a chance to win $50,000." T-Mobile's most recent public comments on Barkley came in January when Mike Belcher, vice president of brand communications and experience marketing, T-Mobile, said in a statement, "Given the recent developments, for the time being, we've replaced TV ads featuring Mr. Barkley with more general-market advertising. As he works through his personal matters, we will evaluate where to go from here."

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Barkley Offers Apology, Advice In Return To TNT

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