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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep272018

Bartolo Colon: Man, Myth, MLB Pitcher, Exercise Guru, Kingsford Charcoal Griller

By Barry Janoff

September 27, 2018: In 2017, 6'2” 325 lb. veteran NFL defensive lineman Vince Wilfork revealed in a Kingsford Charcoal spot that he was retiring from pro football, which was an organic (if not unconventional) tactic because Wilfork is a self-professed lover of barbecue.

“No more cleats,” bellows Wilfork, dancing around shirtless and wearing denim overalls, “I’m moving on to smoked meats.”

Now, Kingsford has taken its quirky sports sense of humor to MLB.

Kingsford, a division of The Clorox Co. in its first season as an official partner with MLB, has unveiled “No Off-Season” starring Bartolo Colon, who this season pitched for the Texas Rangers — his 21st season in MLB.

Colon, like Wilfork, is an admitted lover of barbecue. He also is somewhat of a baseball icon, given the fact that he is a 5’11”, 285 lb. 45-year old athlete competing with much younger players, some of whom where still in diapers when he began his MLB career in 1997.

Which is exactly the point of the ad.

“Bartolo, man, it’s been a pleasure,” says teammate Delino DeShields as they stand in a locker room. “How do you do it? You’re 45!”

“Twenty-one years,” says Colon. “No days off.”

The scene then shifts to an outdoor barbecue, where we see Colon, wearing a hat that reads “Ribs”,  going through his workout routine.

That includes doing squats with a 100-lb. hog on his shoulders, weight-lifting with bags of Kingsford charcoal, doing arm curls by bringing cooked ribs up to his mouth and building his shoulder muscles by opening and closing the lid to his grill while cooking a chuck shoulder roast.

His final exercise: Jiggling his prominent belly.

The scene then cuts back to the locker room.

Amigo,” Colon says to DeShields, “Off-season no existe.”

“How do you do it?” DeShields asks again. “You’re (effin) old, bro,” as they both laugh.

Text offers, “Stay stoked all year,” with the hash tags, #NoOffSeason.”

The spot had more than 560,000 views its first day, including one from New York Mets pitcher Noah Syndergaard: “Teach me the way of the GOAT.”

MLB itself replied, “Stay stoked. Keep grilling. No. Days. Off.”

According to Colon the spot was filmed in earlier this month in the Rangers’ Globe Life Park as well as a home in Dallas.

“I liked every part of doing it," Colon told the Dallas Morning News. “It was fun. That pig was definitely cold, but I had fun doing it.

“I ate a lot of [barbecue] this year. We cooked a lot of it for this commercial. Everything we did was real."

Colon made his debut in the majors in April 1997 has played for 11 different teams. He said he plans to play ball in his native Dominican Republic during the off-season and return to MLB in 2019.

Kingsford Fired Up For MLB Deal

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