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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jan142019

Hyundai Solidifies Super Bowl Plans: Jason Bateman, SUV Palisade, Atlanta Takeover

NYSJ Sports-Entertainment Business News Service

January 14, 2019:
Last month, Hyundai teased its Super Bowl activation, offering up little information, with details to come.

Now, the official car and SUV of the NFL has unveiled its plans to activate before and during Super Bowl LIII, including actor Jason Bateman, the 2020 SUV Palisade and an experiential Atlanta Takeover

Hyundai said it has scheduled a 60-second spot during the first quarter and a 30-second pre-game spot on Feb. 3 on CBS.

This marks the brand’s 11th Super Bowl presence in the past 12 years.

The long, humorous spot with Bateman touts the company’s Hyundai Shopper Assurance, which it said has “transformed the car buying process, providing customers with a frictionless, efficient and transparent experience.”

"Jason Bateman is the perfect person to infuse humor into this year's Super Bowl ad and help us communicate the universal truth that people want a better way to shop for and buy a new car," Dean Evans, CMO, Hyundai Motor America, said via the automaker.

"Hyundai has an answer with Shopper Assurance, a program that, together with our dealer partners, modernizes the car buying experience by making it more digital and convenient.”

The 2020 Palisade is Hyundai's new flagship premium three-row SUV, available at dealerships in the summer of 2019.

Palisade will make its TV ad debut in a 30-second spot that will air during the AFC Championship Game between the New England Patriots and Kansas City Chiefs on Sunday, Jan. 20, on CBS.

The spot will then run during Super Bowl LIII pre-game programming.

Hyundai said it would also have experiential marketing activations in Atlanta, site of Mercedes-Benz Stadium, in which the game will be played.

That includes presence outside Centennial Park at Super Bowl Live, and inside the Georgia World Congress Center as the presenting sponsor of the Super Bowl Experience Driven by Hyundai.

Hyundai said it would host 30 current and former NFL legends for exclusive autograph signings.

Audi, Kia,  Mercedes-Benz and Toyota are among the car companies already on the list of Super Bowl LIII advertisers.

Cost for a 30-second spot will average more than $5 million.

Hyundai’s lead agency is Innocean Worldwide.

Hyundai, which has been an official NFL sponsor since 2015, also has deals with the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

According to Evans, "This is a real differentiator for Hyundai, and with national advertising starting for the program, we expect it to continue to drive traffic to our dealers and improve the perception of our brand."

Super Bowl

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