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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan202016

Nascar Turning 'Batman v Superman' Into Earnhardt v Johnson Super Marketing

By Barry Janoff

January 20, 2016: In the upcoming film, Batman v Superman: Dawn of Justice, Warner Bros. is pitting two of the most iconic super-heroes in comic book and movie history against one another, and also tossing a roster of other DC Comics legends into the mix.

Thanks to an alliance between Warner Bros. Consumer Products and Nascar's Hendrick Motorsports that dates back to 2014, the theme of the movie is flying to the race track, with a super package of marketing and products featuring racing icons Dale Earnhardt Jr. and Jimmie Johnson.

The movie is scheduled to hit theaters on March 25.

Leading up to that, Earnhardt Jr. and Johnson will play the roles of Batman and Superman, respectively, with activations to include marketing from Hendrick Motorsports partners Nationwide and Lowe’s, a sweepstakes, licensed products, in-store promotions, on-track activations and superhero-themed race car paint schemes.

“Delivering more value to our relationships is something we think about every single day,” Patrick Perkins, vp-marketing for Hendrick Motorsports, said in a statement. “The ability to bring together tremendous partners like Lowe’s and Nationwide and align them with arguably the year’s biggest action adventure film is an extraordinary opportunity.

"It creates ways to excite and entertain our current fans, reach new audiences and build special programs around everything from licensed merchandise to sweepstakes," said Perkins.

People will see the on-track result of this campaign at the Auto Club (Speedway) 400 on March 20 in Fontana, Calif.

Batman will be represented on Earnhardt’s No. 88 Nationwide Batman Chevrolet SS and Superman will be featured on Johnson’s No. 48 Lowe’s Superman Chevrolet SS.

Licensed merchandise featuring the Batman v Superman: Dawn of Justice paint schemes for the Nos. 48 and 88 cars, respectively, will be available at participating retailers and online beginning Jan. 22. Items include die cast versions of the cars and die cast trucks, as well as hats and T-shirts.

Nationwide is offering via a sweepstakes the opportunity to attend the premiere of the film. The prize package also includes airfare, lodging, two tickets to the March 20 race and a meet-and-greet opportunity with Earnhardt, Jr. (Details here.)

On March 24, the eve of the Batman v Superman: Dawn of Justice release, Lowe’s will host in its stores a free Superman-themed Build and Grow clinic, where families can build a wooden replica of Johnson’s Superman race car. (Parents can register their children at online beginning in March.)

A social media element includes Twitter with the hash tag, #HeroFaceOff.

According to Lawrence Lobpries, vp-consumer marketing for Lowe's, “In addition to putting a bold, unique paint scheme featuring Superman, one of the world’s greatest super heroes, in front of our passionate Team 48 fans, this partnership allows us to engage a new audience by bringing the thrill and action of the movie and Nascar to our stores across the country.”

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved."

The Batman v Superman: Dawn of Justice paint schemes were co-developed by Warner Bros. Consumer Products and Hendrick Motorsports.

Earnhardt's paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit. Johnson's car will feature the iconic S-shield and Superman suit textures.

In addition, Earnhardt and Johnson will wear custom-designed fire suits during the race weekend that feature the respective super hero logos.

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved," said Perkins.

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