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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Jan202016

Nascar Turning 'Batman v Superman' Into Earnhardt v Johnson Super Marketing

By Barry Janoff

January 20, 2016: In the upcoming film, Batman v Superman: Dawn of Justice, Warner Bros. is pitting two of the most iconic super-heroes in comic book and movie history against one another, and also tossing a roster of other DC Comics legends into the mix.

Thanks to an alliance between Warner Bros. Consumer Products and Nascar's Hendrick Motorsports that dates back to 2014, the theme of the movie is flying to the race track, with a super package of marketing and products featuring racing icons Dale Earnhardt Jr. and Jimmie Johnson.

The movie is scheduled to hit theaters on March 25.

Leading up to that, Earnhardt Jr. and Johnson will play the roles of Batman and Superman, respectively, with activations to include marketing from Hendrick Motorsports partners Nationwide and Lowe’s, a sweepstakes, licensed products, in-store promotions, on-track activations and superhero-themed race car paint schemes.

“Delivering more value to our relationships is something we think about every single day,” Patrick Perkins, vp-marketing for Hendrick Motorsports, said in a statement. “The ability to bring together tremendous partners like Lowe’s and Nationwide and align them with arguably the year’s biggest action adventure film is an extraordinary opportunity.

"It creates ways to excite and entertain our current fans, reach new audiences and build special programs around everything from licensed merchandise to sweepstakes," said Perkins.

People will see the on-track result of this campaign at the Auto Club (Speedway) 400 on March 20 in Fontana, Calif.

Batman will be represented on Earnhardt’s No. 88 Nationwide Batman Chevrolet SS and Superman will be featured on Johnson’s No. 48 Lowe’s Superman Chevrolet SS.

Licensed merchandise featuring the Batman v Superman: Dawn of Justice paint schemes for the Nos. 48 and 88 cars, respectively, will be available at participating retailers and online beginning Jan. 22. Items include die cast versions of the cars and die cast trucks, as well as hats and T-shirts.

Nationwide is offering via a sweepstakes the opportunity to attend the premiere of the film. The prize package also includes airfare, lodging, two tickets to the March 20 race and a meet-and-greet opportunity with Earnhardt, Jr. (Details here.)

On March 24, the eve of the Batman v Superman: Dawn of Justice release, Lowe’s will host in its stores a free Superman-themed Build and Grow clinic, where families can build a wooden replica of Johnson’s Superman race car. (Parents can register their children at online beginning in March.)

A social media element includes Twitter with the hash tag, #HeroFaceOff.

According to Lawrence Lobpries, vp-consumer marketing for Lowe's, “In addition to putting a bold, unique paint scheme featuring Superman, one of the world’s greatest super heroes, in front of our passionate Team 48 fans, this partnership allows us to engage a new audience by bringing the thrill and action of the movie and Nascar to our stores across the country.”

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved."

The Batman v Superman: Dawn of Justice paint schemes were co-developed by Warner Bros. Consumer Products and Hendrick Motorsports.

Earnhardt's paint scheme will showcase the Batman emblem and textures of the Caped Crusader’s suit. Johnson's car will feature the iconic S-shield and Superman suit textures.

In addition, Earnhardt and Johnson will wear custom-designed fire suits during the race weekend that feature the respective super hero logos.

"When we began working with DC Entertainment, this is exactly the type of program we all envisioned, and we’re proud to be involved," said Perkins.

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