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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Jun062012

Bauer Power: Company Claims NHL Title Prior To Kings-Devils Stanley Cup Final

By Barry Janoff

June 6, 2012: The Los Angeles Kings are on the brink of winning the Stanley Cup, with a three-games to none advantage over the New Jersey Devils.

But the real brand winner could be Bauer Hockey.

Bauer Hockey claimed the title of having the most skates, helmets, gloves and pants worn by players, and the sticks most used by players in the regular NHL season and Stanley Cup Finals.

According to the  Exeter, NH-based company, 35 of the 37 players the Kings and Devils who have appeared in the Finals "use at least one piece of Bauer equipment, including all 19 of the Kings who have suited up for at least one game."

Some 86% of all skaters (32 of 37) in the Finals wear Bauer skates, far outdistancing Reebok (8%), and 46% of all players use Bauer sticks, with Easton second (32%).

Bauer also has the top helmet (51%), glove (46%) and pants (57%) used in the Finals, per the company.

The Kings will be seeking their first NHL Stanley Cup tonight, with Game 4 to be played tonight at the Staples Center in Los Angeles.

The team came into the playoffs seeded No. 8, but proceeded to take out Vancouver (4-1), St. Louis (4-0) and Phoenix (4-1).

“For the past several years, we have been the dominant brand choice during the regular season and even more so when it’s all on the line during the post-season,” Kevin Davis, president and CEO for Bauer Performance Sports, the parent company of Bauer Hockey, said in a statement. “The fact that so many of the game’s best players choose Bauer during the most important time of the year is a testament to our never-ending commitment to innovation and developing the highest-performing products in the marketplace."

Added Davis, "This time of year is always exciting and it’s even more exciting for us as a company to see us once again chosen as the top brand in hockey.”

Source: Bauer Hockey

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