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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct262012

Bauer Hockey Seeks To Help Young Athletes 'Own The Moment' With New Ad Campaign

By Barry Janoff

October 26, 2012: Bauer Hockey, a leading manufacturer of ice hockey equipment with deep roots in the NHL, has unveiled what the company is calling its first campaign in more than 15 years to focus solely on the brand itself.

According to Bauer, "Own the Moment" is a fully integrated global initiative "showing special moments between players and hockey that make the sport truly unique and special."

The effort will initially focus on youth and amateur hockey, but will then expand to include such NHL players and Bauer Hockey endorsers as Steven Stamkos, Alex Ovechkin, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews.

The first phase of the campaign will be anchored by print and Internet, including dedicated social media destinations at Facebook, Twitter and YouTube. The campaign will also ask consumers to submit videos of their hockey moments for a chance to be featured in an upcoming Bauer Hockey TV spot.

Bauer said that Stamkos, Giroux and Kane would be among those judging the entries. (Full details here.)

Bauer said the commercial would debut during the IIHF Ice Hockey World Junior Championship in late December and is also scheduled to run nationally during the 2013 NHL Winter Classic in both the U.S. and Canada.

Due to the current NHL lockout, however, the Winter Classic is in jeopardy of being postponed or called off. It currently is scheduled for Jan. 1, 2013 at the University of Michigan between the Detroit Red Wings and the Toronto Maple Leafs. Some 135 games of the 2012-13 NHL season through Nov. 1 have already been cancelled due to the lockout.

In an introductory trailer to the campaign, we see shots of young hockey players in the locker room and on the ice. A voiceover relates, "Hockey is defined by moments and players are defined by what they do with them. Moments to better themselves. Moments to come together as a team. Moments to shine."

“The ‘Own the Moment’ campaign connects to our consumers on a personal level because those special moments in hockey are universal to players around the world, regardless of age,” Kevin Davis, president and CEO for Bauer Performance Sports, said in a statement. “By focusing the launch of the campaign solely on the youth players, we have definitely struck a chord because those kids live these moments each day and can envision themselves in each and every moment.”

“This campaign connects to our consumers on a personal level because special moments in hockey are universal to players around the world, regardless of age."

Bauer was founded in 1927, and in 1995 its then-parent company, Canstar, was acquired by Nike. Nike in 2008 sold Bauer Hockey to Quebec-based Roustan Inc. and Kohlberg & Co., a U.S.-based private equity firm.

According to Steve Jones, director of global marketing and brand strategy for Bauer Hockey.“[This] is much more than an advertising campaign, it is a culmination of nearly two years of brand refinement and consumer research to develop a campaign that not only connects to players of all ages but also clearly defines what Bauer Hockey stands for as a brand. This campaign . . . will be an important element of our overall marketing mix for years to come.”

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