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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Friday
Oct262012

Bauer Hockey Seeks To Help Young Athletes 'Own The Moment' With New Ad Campaign

By Barry Janoff

October 26, 2012: Bauer Hockey, a leading manufacturer of ice hockey equipment with deep roots in the NHL, has unveiled what the company is calling its first campaign in more than 15 years to focus solely on the brand itself.

According to Bauer, "Own the Moment" is a fully integrated global initiative "showing special moments between players and hockey that make the sport truly unique and special."

The effort will initially focus on youth and amateur hockey, but will then expand to include such NHL players and Bauer Hockey endorsers as Steven Stamkos, Alex Ovechkin, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews.

The first phase of the campaign will be anchored by print and Internet, including dedicated social media destinations at Facebook, Twitter and YouTube. The campaign will also ask consumers to submit videos of their hockey moments for a chance to be featured in an upcoming Bauer Hockey TV spot.

Bauer said that Stamkos, Giroux and Kane would be among those judging the entries. (Full details here.)

Bauer said the commercial would debut during the IIHF Ice Hockey World Junior Championship in late December and is also scheduled to run nationally during the 2013 NHL Winter Classic in both the U.S. and Canada.

Due to the current NHL lockout, however, the Winter Classic is in jeopardy of being postponed or called off. It currently is scheduled for Jan. 1, 2013 at the University of Michigan between the Detroit Red Wings and the Toronto Maple Leafs. Some 135 games of the 2012-13 NHL season through Nov. 1 have already been cancelled due to the lockout.

In an introductory trailer to the campaign, we see shots of young hockey players in the locker room and on the ice. A voiceover relates, "Hockey is defined by moments and players are defined by what they do with them. Moments to better themselves. Moments to come together as a team. Moments to shine."

“The ‘Own the Moment’ campaign connects to our consumers on a personal level because those special moments in hockey are universal to players around the world, regardless of age,” Kevin Davis, president and CEO for Bauer Performance Sports, said in a statement. “By focusing the launch of the campaign solely on the youth players, we have definitely struck a chord because those kids live these moments each day and can envision themselves in each and every moment.”

“This campaign connects to our consumers on a personal level because special moments in hockey are universal to players around the world, regardless of age."

Bauer was founded in 1927, and in 1995 its then-parent company, Canstar, was acquired by Nike. Nike in 2008 sold Bauer Hockey to Quebec-based Roustan Inc. and Kohlberg & Co., a U.S.-based private equity firm.

According to Steve Jones, director of global marketing and brand strategy for Bauer Hockey.“[This] is much more than an advertising campaign, it is a culmination of nearly two years of brand refinement and consumer research to develop a campaign that not only connects to players of all ages but also clearly defines what Bauer Hockey stands for as a brand. This campaign . . . will be an important element of our overall marketing mix for years to come.”

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