Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct262012

Bauer Hockey Seeks To Help Young Athletes 'Own The Moment' With New Ad Campaign

By Barry Janoff

October 26, 2012: Bauer Hockey, a leading manufacturer of ice hockey equipment with deep roots in the NHL, has unveiled what the company is calling its first campaign in more than 15 years to focus solely on the brand itself.

According to Bauer, "Own the Moment" is a fully integrated global initiative "showing special moments between players and hockey that make the sport truly unique and special."

The effort will initially focus on youth and amateur hockey, but will then expand to include such NHL players and Bauer Hockey endorsers as Steven Stamkos, Alex Ovechkin, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews.

The first phase of the campaign will be anchored by print and Internet, including dedicated social media destinations at Facebook, Twitter and YouTube. The campaign will also ask consumers to submit videos of their hockey moments for a chance to be featured in an upcoming Bauer Hockey TV spot.

Bauer said that Stamkos, Giroux and Kane would be among those judging the entries. (Full details here.)

Bauer said the commercial would debut during the IIHF Ice Hockey World Junior Championship in late December and is also scheduled to run nationally during the 2013 NHL Winter Classic in both the U.S. and Canada.

Due to the current NHL lockout, however, the Winter Classic is in jeopardy of being postponed or called off. It currently is scheduled for Jan. 1, 2013 at the University of Michigan between the Detroit Red Wings and the Toronto Maple Leafs. Some 135 games of the 2012-13 NHL season through Nov. 1 have already been cancelled due to the lockout.

In an introductory trailer to the campaign, we see shots of young hockey players in the locker room and on the ice. A voiceover relates, "Hockey is defined by moments and players are defined by what they do with them. Moments to better themselves. Moments to come together as a team. Moments to shine."

“The ‘Own the Moment’ campaign connects to our consumers on a personal level because those special moments in hockey are universal to players around the world, regardless of age,” Kevin Davis, president and CEO for Bauer Performance Sports, said in a statement. “By focusing the launch of the campaign solely on the youth players, we have definitely struck a chord because those kids live these moments each day and can envision themselves in each and every moment.”

“This campaign connects to our consumers on a personal level because special moments in hockey are universal to players around the world, regardless of age."

Bauer was founded in 1927, and in 1995 its then-parent company, Canstar, was acquired by Nike. Nike in 2008 sold Bauer Hockey to Quebec-based Roustan Inc. and Kohlberg & Co., a U.S.-based private equity firm.

According to Steve Jones, director of global marketing and brand strategy for Bauer Hockey.“[This] is much more than an advertising campaign, it is a culmination of nearly two years of brand refinement and consumer research to develop a campaign that not only connects to players of all ages but also clearly defines what Bauer Hockey stands for as a brand. This campaign . . . will be an important element of our overall marketing mix for years to come.”

Back to Home Page