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• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct262012

Bauer Hockey Seeks To Help Young Athletes 'Own The Moment' With New Ad Campaign

By Barry Janoff

October 26, 2012: Bauer Hockey, a leading manufacturer of ice hockey equipment with deep roots in the NHL, has unveiled what the company is calling its first campaign in more than 15 years to focus solely on the brand itself.

According to Bauer, "Own the Moment" is a fully integrated global initiative "showing special moments between players and hockey that make the sport truly unique and special."

The effort will initially focus on youth and amateur hockey, but will then expand to include such NHL players and Bauer Hockey endorsers as Steven Stamkos, Alex Ovechkin, Claude Giroux, Henrik Lundqvist, Patrick Kane and Jonathan Toews.

The first phase of the campaign will be anchored by print and Internet, including dedicated social media destinations at Facebook, Twitter and YouTube. The campaign will also ask consumers to submit videos of their hockey moments for a chance to be featured in an upcoming Bauer Hockey TV spot.

Bauer said that Stamkos, Giroux and Kane would be among those judging the entries. (Full details here.)

Bauer said the commercial would debut during the IIHF Ice Hockey World Junior Championship in late December and is also scheduled to run nationally during the 2013 NHL Winter Classic in both the U.S. and Canada.

Due to the current NHL lockout, however, the Winter Classic is in jeopardy of being postponed or called off. It currently is scheduled for Jan. 1, 2013 at the University of Michigan between the Detroit Red Wings and the Toronto Maple Leafs. Some 135 games of the 2012-13 NHL season through Nov. 1 have already been cancelled due to the lockout.

In an introductory trailer to the campaign, we see shots of young hockey players in the locker room and on the ice. A voiceover relates, "Hockey is defined by moments and players are defined by what they do with them. Moments to better themselves. Moments to come together as a team. Moments to shine."

“The ‘Own the Moment’ campaign connects to our consumers on a personal level because those special moments in hockey are universal to players around the world, regardless of age,” Kevin Davis, president and CEO for Bauer Performance Sports, said in a statement. “By focusing the launch of the campaign solely on the youth players, we have definitely struck a chord because those kids live these moments each day and can envision themselves in each and every moment.”

“This campaign connects to our consumers on a personal level because special moments in hockey are universal to players around the world, regardless of age."

Bauer was founded in 1927, and in 1995 its then-parent company, Canstar, was acquired by Nike. Nike in 2008 sold Bauer Hockey to Quebec-based Roustan Inc. and Kohlberg & Co., a U.S.-based private equity firm.

According to Steve Jones, director of global marketing and brand strategy for Bauer Hockey.“[This] is much more than an advertising campaign, it is a culmination of nearly two years of brand refinement and consumer research to develop a campaign that not only connects to players of all ages but also clearly defines what Bauer Hockey stands for as a brand. This campaign . . . will be an important element of our overall marketing mix for years to come.”

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