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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec212010

BBVA 'Team. Works.' Marketing Campaign Takes NBA Partnership To The Bank

By Barry Janoff, Executive Editor

December 21, 2010: BBVA, which earlier this season became the first official bank of the NBA, WNBA and the NBA Development League, said it would use the league's heavy Christmas Day schedule to launch its first national hoops-centric marketing campaign.

The effort, "Team. Works." will be anchored by a TV spot that will run Dec. 25 during telecasts of the NBA’s five nationally televised games on ABC and ESPN. Support includes Internet, POP and arena signage at each of the five venues. The 15- and 30-second versions of the spot were handled by BBVA Compass and GSD&M Idea City, Austin, Texas.

The first season of the campaign will also include support of the league’s social responsibility project, NBA Cares, through which BBVA's U.S. subsidiary, BBVA Compass, will bring "Team. Works. In Schools" to schools in certain BBVA Compass markets that need refurbishing. A third component will be a BBVA Compass-NBA mobile tour featuring a 67-foot, 18-wheel truck that transforms into 6,000 square feet of basketball activities. The tour is scheduled to be held in Spring 2011 in ten communities within the BBVA Compass Sunbelt footprint.

As part of its rookie alliance with the NBA, BBVA will work with NBA Cares to refurbish schools.The NBA alliance is part of BBVA Compass' strategy to establish itself as the "Bank of Sports."  BBVA Compass recently became title sponsor of the BBVA Compass Bowl, Jan. 8, 2011, located in its U.S. headquarters of Birmingham, Ala. Overseas, BBVA is title sponsor of La Liga BBVA, Spain’s top pro soccer league.

BBVA has been named one of ten Sports Marketers of the Year by NYSportsJournalism and is in the running to be named Top Dog Sports Marketer of 2010 in a vote currently being conducted among readers of NYSportsJournalism. The results are scheduled to be unveiled in late January.

The TV spot is a highlight reel of NBA play that stresses teamwork, including on-court action showing Kobe Bryant and Paul Gasol of the Los Angeles Lakers, Carmelo Anthony and Nene of the Denver Nuggets, Rajon Rondo and Ray Allen of the Boston Celtics and Dirk Nowitzki and Jason Kidd of the Dallas Mavericks. A voiceover offers, "Teamwork works. In the NBA and at BBVA Compass, the official bank of the NBA." (See full spot here.)

“Whether you’re on the basketball court or in the financial arena, teamwork plays a vital role in determining success,” Manolo Sanchez, BBVA U.S. country manager and president/CEO of BBVA Compass, said in a statement. “Our new ad campaign provides fans a captivating visual experience of how teamwork in the NBA translates into success on the court."

According to Sanchez, BBVA's goal is to "recreate that success by providing our customers with a championship caliber banking team that meets all of their financial needs. Teamwork also involves being a good teammate, which is why we are very proud to be partnering with NBA Cares to help revitalize schools in the communities we serve.”

"Team. Works. In Schools." will join with NBA Cares to refurbish schools in BBVA Compass markets including Birmingham, Dallas/Fort Worth, Houston, Phoenix and San Antonio. The first school revitalization project is scheduled for Jan. 13. The BBVA Compass-NBA mobile tour truck includes two basketball areas, a tech area where fans can play the latest NBA videogames and a video wall with NBA game footage. The tour is scheduled to be held in Spring 2011 in ten communities, including Albuquerque, Birmingham, Dallas/Fort Worth, Denver, Houston, Jacksonville, Phoenix, the Rio Grande Valley, San Antonio and a city in California yet to be determined.

“Our new ad campaign provides fans a captivating visual experience of how teamwork in the NBA translates into success on the court."

Earlier this year, BBVA received significant exposure during the 2010 WNBA Finals presented by adidas when the Atlanta Dream and 2010 WNBA Champion Seattle Storm wore jersey's featuring the BBVA logo. This past October during the pre-season NBA Europe Live presented by EA Sports tour, BBVA served as an associate partner of the game between the Los Angeles Lakers and Regal FC Barcelona and was presenting partner of the Fan Zone event prior to the game.

“Christmas Day is a highlight on the NBA calendar and the perfect opportunity for BBVA to demonstrate its commitment to teamwork,”  Mark Tatum, NBA evp-global marketing partnerships, said in a statement. “These games will be a great showcase for one of our newest marketing partners as it unveils its first NBA-themed campaign, illustrating how our official bank strives to be a great teammate and create winning experiences for NBA fans.”

The NBA schedule on Christmas Day features the Chicago Bulls at the New York Knicks (ESPN), Orlando Magic at the Boston Celtics (ABC), the Miami Heat visiting the Los Angeles Lakers (ABC), the Denver Nuggets at the Oklahoma City Thunder (ESPN) and the Portland Trail Blazers at the Golden State Warriors (ESPN).

Plan To Become The 'Bank Of Sports' Takes BBVA To College Football

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