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Bahamas Red Cross donation site. #HelpUsHelp

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.

• The next NFL100 Experience of a Lifetime contest: Join ESPN's Adam Schefter as his sidekick on the set of Monday Night Countdown for an NFL game day experience. Details here. https://www.nfl.com/100/experiences/

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Tuesday
Dec212010

BBVA 'Team. Works.' Marketing Campaign Takes NBA Partnership To The Bank

By Barry Janoff, Executive Editor

December 21, 2010: BBVA, which earlier this season became the first official bank of the NBA, WNBA and the NBA Development League, said it would use the league's heavy Christmas Day schedule to launch its first national hoops-centric marketing campaign.

The effort, "Team. Works." will be anchored by a TV spot that will run Dec. 25 during telecasts of the NBA’s five nationally televised games on ABC and ESPN. Support includes Internet, POP and arena signage at each of the five venues. The 15- and 30-second versions of the spot were handled by BBVA Compass and GSD&M Idea City, Austin, Texas.

The first season of the campaign will also include support of the league’s social responsibility project, NBA Cares, through which BBVA's U.S. subsidiary, BBVA Compass, will bring "Team. Works. In Schools" to schools in certain BBVA Compass markets that need refurbishing. A third component will be a BBVA Compass-NBA mobile tour featuring a 67-foot, 18-wheel truck that transforms into 6,000 square feet of basketball activities. The tour is scheduled to be held in Spring 2011 in ten communities within the BBVA Compass Sunbelt footprint.

As part of its rookie alliance with the NBA, BBVA will work with NBA Cares to refurbish schools.The NBA alliance is part of BBVA Compass' strategy to establish itself as the "Bank of Sports."  BBVA Compass recently became title sponsor of the BBVA Compass Bowl, Jan. 8, 2011, located in its U.S. headquarters of Birmingham, Ala. Overseas, BBVA is title sponsor of La Liga BBVA, Spain’s top pro soccer league.

BBVA has been named one of ten Sports Marketers of the Year by NYSportsJournalism and is in the running to be named Top Dog Sports Marketer of 2010 in a vote currently being conducted among readers of NYSportsJournalism. The results are scheduled to be unveiled in late January.

The TV spot is a highlight reel of NBA play that stresses teamwork, including on-court action showing Kobe Bryant and Paul Gasol of the Los Angeles Lakers, Carmelo Anthony and Nene of the Denver Nuggets, Rajon Rondo and Ray Allen of the Boston Celtics and Dirk Nowitzki and Jason Kidd of the Dallas Mavericks. A voiceover offers, "Teamwork works. In the NBA and at BBVA Compass, the official bank of the NBA." (See full spot here.)

“Whether you’re on the basketball court or in the financial arena, teamwork plays a vital role in determining success,” Manolo Sanchez, BBVA U.S. country manager and president/CEO of BBVA Compass, said in a statement. “Our new ad campaign provides fans a captivating visual experience of how teamwork in the NBA translates into success on the court."

According to Sanchez, BBVA's goal is to "recreate that success by providing our customers with a championship caliber banking team that meets all of their financial needs. Teamwork also involves being a good teammate, which is why we are very proud to be partnering with NBA Cares to help revitalize schools in the communities we serve.”

"Team. Works. In Schools." will join with NBA Cares to refurbish schools in BBVA Compass markets including Birmingham, Dallas/Fort Worth, Houston, Phoenix and San Antonio. The first school revitalization project is scheduled for Jan. 13. The BBVA Compass-NBA mobile tour truck includes two basketball areas, a tech area where fans can play the latest NBA videogames and a video wall with NBA game footage. The tour is scheduled to be held in Spring 2011 in ten communities, including Albuquerque, Birmingham, Dallas/Fort Worth, Denver, Houston, Jacksonville, Phoenix, the Rio Grande Valley, San Antonio and a city in California yet to be determined.

“Our new ad campaign provides fans a captivating visual experience of how teamwork in the NBA translates into success on the court."

Earlier this year, BBVA received significant exposure during the 2010 WNBA Finals presented by adidas when the Atlanta Dream and 2010 WNBA Champion Seattle Storm wore jersey's featuring the BBVA logo. This past October during the pre-season NBA Europe Live presented by EA Sports tour, BBVA served as an associate partner of the game between the Los Angeles Lakers and Regal FC Barcelona and was presenting partner of the Fan Zone event prior to the game.

“Christmas Day is a highlight on the NBA calendar and the perfect opportunity for BBVA to demonstrate its commitment to teamwork,”  Mark Tatum, NBA evp-global marketing partnerships, said in a statement. “These games will be a great showcase for one of our newest marketing partners as it unveils its first NBA-themed campaign, illustrating how our official bank strives to be a great teammate and create winning experiences for NBA fans.”

The NBA schedule on Christmas Day features the Chicago Bulls at the New York Knicks (ESPN), Orlando Magic at the Boston Celtics (ABC), the Miami Heat visiting the Los Angeles Lakers (ABC), the Denver Nuggets at the Oklahoma City Thunder (ESPN) and the Portland Trail Blazers at the Golden State Warriors (ESPN).

Plan To Become The 'Bank Of Sports' Takes BBVA To College Football

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