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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
Nov052010

BBVA, Self-Proclaimed 'Bank Of Sports,' Extends Sponsorships Into College Football

November 4, 2010: BBVA Compass, a leading financial institution in the Sunbelt Region and the self-proclaimed "Bank of Sports," has signed a multi-year deal to become title sponsor and marketing partner of the Birmingham Bowl, which pits teams from the Southeastern Conference and the Big East. The first  BBVA Compass Bowl, which formerly had been known as the Papajohns.com Bowl, will be played Jan. 8, 2011,  and shown on ESPN.

Financial terms of the deal were not disclosed. The deal was signed with ESPN Regional Television, Inc., a subsidiary of ESPN.

This is the second major sports deal for BBVA since September, when the firm signed on to become the official bank of the NBA, the WNBA  and the NBA Development League in the U.S., Spain and Puerto Rico. Parent company BBVA Group in Europe also has an alliance with La Liga, Spain's top professional soccer league. When the NBA deal was signed, Gregorio Panadero, BBVA global chief communications officer, stated that the agreement "solidifies BBVA's position as the 'Bank of Sports' and opens up a new and ambitious pathway to growth in Spain, as well as in the U.S., through the BBVA Compass brand."

In addition to title sponsorship of the BBVA Compass Bowl, the agreement also provides BBVA Compass secondary sponsorships in three of ESPN's other Bowl games: the New Mexico Bowl in Albuquerque (Dec. 18), the Texas Bowl in Houston (Dec. 29) and  the Bell Helicopter Armed Forces Bowl in Fort Worth (Dec. 30).

Several other college football bowl games also have signed new sponsors this year, including the Discover Orange Bowl, the Vizio Rose Bowl and the GoDaddy.com Bowl.

According to BBVA executives, these partnerships "enhance BBVA's overall commitment to sports . . . and fully identifies the bank with the values of passion, teamwork, and fair play inherent in sports."

"The agreement with ESPN will allow us a channel where we can connect with our customers' passion," Manolo Sanchez, BBVA U.S. country manager and president and CEO of BBVA Compass, said in a statement. "For many people, their favorite sports team is a central part of who they are and college football fans are among the most passionate fans in the world. At BBVA Compass, we want to provide fans an opportunity to participate in what they love."

"For many people, their favorite sports team is a central part of who they are and college football fans are among the most passionate fans in the world."

Activation around the BBVA Compass Bowl will include the BBVA Compass Street Festival the evening prior to the game, the Fan Zone at Historic Legion Field on game day, Internet, POP and signage and other marketing in and around the venue.

BBVA Compass is a Sunbelt-based financial institution that operates more than 717 branches including 382 in Texas, 92 in Alabama — including 29 locations in Birmingham, 65 in California, 77 in Arizona, 45 in Florida, 36 in Colorado and 20 in New Mexico. BBVA Group is a leading European bank, with 48 million clients, 7,600 branches, and approximately 105,000 employees in more than 30 countries, according to the financial firm.

According to Mark Meadows, ESPN executive director of the BBVA Compass Bowl, "We are extremely pleased to have formed this strategic alliance with BBVA Compass in order to continue the growth and success of our first four years. The prospect of working with a Birmingham based corporation and the willingness of their staff to explore new marketing strategies will pay dividends for the BBVA Compass Bowl for years to come."

Now in its fifth year, the now titled BBVA Compass Bowl has generated more than $41.3 million in economic impact for the Birmingham area, according to officials. "The BBVA Compass Bowl provides us with a great opportunity to enhance the economic impact to the city of Birmingham while the agreement also allows us to reach fans in three other key Western markets that we serve," said Sanchez.

Vizio Rose Bowl Naming Rights Deal Smells Like Roses

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Discover Now BMOC With Title Sponsorship Of Orange Bowl

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