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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar182015

BBVA Compass Campaign Points To NBA AmEx Card With Harden, Durant, Parsons

By Barry Janoff

March 17, 2015: BBVA Compass continues to enhance its official partnership with the NBA with the release of BBVA Compass NBA American Express Card

The can be personalized with customers’ favorite team logos and is the first credit card to bear the global NBA brand, according to BBVA Compass.

BBVA Compass' parent company, BBVA Group, signed a multi-year deal with the NBA in 2010 to become the league's official bank, a category entitlement that also includes the WNBA and the NBA D-League.

The BBVA Compass NBA American Express Card, which was teased during NBA All-Star Game events in New York in February, officially launches this week with a multi-media campaign anchored by national spots with Kevin Durant (Oklahoma City Thunder) and James Harden (Houston Rockets) and regional spots with Chandler Parsons (Dallas Mavericks) and Kawhi Leonard (San Antonio Spurs).

Support includes Internet, social media, on-site within NBA arenas and within BBVA Compass banks.

“We have worked closely with BBVA Compass to develop an exciting product that allows basketball fans to celebrate their love for the game and their favorite NBA team,” William Stredwick, American Express svp-Global Network Partnerships, North America, said in a statement. “By earning rewards for NBA purchases, as well as everyday ones, loyal fans will be rewarded with a range of savings, access and truly extraordinary experiences provided by both BBVA Compass and American Express.”

Among the card’s exclusive benefits is the NBA TripleDouble Rewards Program, which lets customers earn points redeemable for statement credits, NBA merchandise and exclusive NBA experiences from BBVA Compass and American Express.

Card-holders also have an opportunity to gain double points for transactions at gas stations and supermarkets, triple points for qualifying NBA-related purchases and five times the points for card uses coinciding with jewel events such as the NBA All-Star Gamer and the NBA Finals. (Details here.)

According to  Jennifer Dominiquini, chief marketing and client experience officer for BBVA Compass,  “NBA fans can express their team affinity each time they make a purchase with the card. And by using it during the upcoming NBA Finals, they get five times the points, accumulating rewards points even quicker.”

Among other league-related activations, the financial firm is title sponsor of the BBVA Compass Rising Stars Challenge game and was the presenting sponsor of the fan fest NBA House in New York during All-Star Game weekend in New York last month.

Separately, Houston-headquartered BBVA Compass has signed Giles Barnes forward for the MLS Houston Dynamo, as its newest brand ambassador. The Dynamo plays in BBVA Compass Stadium.

“To develop the campaign, we integrated feedback from NBA fans,” said Dominiquini. “Their insights were critical in helping us develop marketing elements, like the final commercial spots, to appeal to potential card customers. We also used social listening platforms to identify the key rewards that have the greatest appeal to fans.”

BBVA Compass-NBA Renew, Extend Alliance

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