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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug172010

David Beckham Gets Active As Global Spokesman For EA Sports 'Active 2'

August 17, 2010: David Beckham missed the 2010 World Cup and will miss most, if not all, of the Los Angeles Galaxy's MLS season after tearing his left Achilles' tendon this past March while playing for AC Milan. However, Electronic Arts knows about the power of the man who can sell it like Beckham and has signed him as "brand ambassador" for EA Sports Active 2, a line of interactive fitness products that feature personalized, customizable workouts.

According to EA Sports, Beckham will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia. Financial terms were not disclosed.

“David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority,” Jens Uwe Intat, svp and GM of European Publishing for EA, said in a statement. “We’re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA Sports Active 2. We are looking forward to working with him to motivate people everywhere to get active.”

A teaser running on the EA Sports Active Web site shows Beckham in an empty stadium exercising and working out to get into game shape. Text offers: "David Beckham. EA Sports Active 2. Now it's your turn." Additional support includes social media sites such as Twitter.

According to the videogame company, EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, as well as improving cardio. It will combine a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results.

EA Sports Active 2 will be available on Kinect for Xbox 360, PlayStation3, Wii, iPhone and iPod touch in Europe and Australia on Nov. 19. (MSRP $99.95 in the U.S.)

“EA Sports Active is impressive and includes many elements that I have seen throughout my football career,” said Beckham. “I’m excited to collaborate with EA Sports, who have a great track record in developing authentic and credible sports products and games over the years.”

Beckham's other endorsement deals include adidas, Coty and GO3.

 

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