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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2. New England Patriots
3. Pittsburgh Steelers
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in 2012 London (1)

Wednesday
May042011

David Beckham Takes On Global Olympic Marketing Task For Samsung

David Beckham with Samsung head of global sports marketing Gyehyun Kwon.May 3, 2011: David Beckham may have lost a step or two on the pitch, but not as a global pitchman.

The international soccer star has signed a deal to become the global brand ambassador for Samsung Electronics, with focus on the 2012 Summer Olympics in London.

The alliance brings together two parties already closely involved with the upcoming Games. Beckham is an ambassador for the London Olympic Games Organizing Committee, which dates back to when the city was vying for the Games.

Samsung is a global partner of the International Olympic Committee and the official worldwide Olympic partner in the wireless communications equipment category.

Financial terms of the deal with Beckham were not disclosed.

Samsung said that alliance with Beckham would start with appearances in multi-platform advertising and public relations campaigns "covering various elements of Samsung’s London 2012 marketing program." The deal will run through 2012.

Beckham, 36, currently plays for the Los Angeles Galaxy in Major League Soccer. Although his marketing deals have waned in recent years, he still is one of the game's most recognizable personalities, including an appearance with equally famous wife Victoria Beckham at the Royal Wedding between Prince William and Kate Middleton.

His other marketing deals include adidas, Electronic Arts and Coty.

“David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth," Gyehyun Kwon, vp and head of worldwide sports marketing for Samsung Electronics, said during a press conference in London to unveil the partnership. "And to this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.”

According to Beckham, “I'm very proud to be part of the team that brought the Olympics to my home city, London. It is one of the greatest events in the world. Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games."

Kwon said that Beckham's status as a global sports icon has already helped to raise the profile of the London 2012 Olympic Games and attract more people to watch and to actively participate in the Games.

“Sport has a unique power to reach people and bring them together," said Kwan. "We are very excited about the new partnership for our customers and fans of the Olympic Games and we’re looking forward to working with David across the range of London 2012 marketing initiatives we will be pursuing until the end of 2012.”

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