Odell Beckham Jr. Puts His Mouth Where His Money Is In New Shock Doctor Deal
Thursday, June 6, 2019 at 06:35PM
NYSportsJournalism.com in Cleveland Browns, Endorsements, NFL, Odell Beckham Jr., Shockk Doctor, sports marketing

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June 6, 2019:
In his first new marketing deal as a member of the NFL’s Cleveland Browns, Odell Beckham Jr. has signed a multi-year pact to become a global ambassador for mouthguard company Shock Doctor.

The All-Pro wide receiver, entering his first campaign with the Browns following an off-season trade from the New York Giants, will initially support the launch of Interchange Lip Guard.

Financial terms of the deal were not disclosed.

The Interchange Lip Guard is designed to have interchangeable lip guard shields, with dozens of designs available at a dedicated Web site.

Based on the NFL’s on-field rules regarding gear and accessories, it is uncertain how many, if any, of the unique designs Beckham Jr. would actually be allowed to wear during a game.

"I'm excited to partner with a company that takes performance as seriously as I do,"  Beckham Jr., known for his plays on the field and his free-style talk off the field, said via the Fountain Valley, Calif. based brand.

"Shock Doctor does mouthguards better than anybody, and now they have the best lip guard in the game with Interchange. Big things coming soon — including my own designs."

Early marketing support includes social media and activity at the Web site. Additional elements are expected but were not detailed.

Beckham's social media platforms alone provide millions of consumer connections: He has more than 1.4 million followers on Facebook, nearly four million on Twitter and 13.3 million on Instagram.

Beckham Jr. is also part of a new campaign from Nike Football, “Dominate All Dimensions.”

WME represents Beckham and negotiated the partnership on his behalf with Shock Doctor.

According to Michael Magerman, president and CEO of United Sports Brands, parent company of Shock Doctor, ”Shock Doctor Interchange is the most exciting innovation the lip guard category has ever seen.

”It only makes sense to have the world's most exciting NFL player partner with us to help bring it to football players at every level."

Nike Wants To Dominate All Dimensions With OBJ, Saquon, Khalil

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