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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct072014

David Beckham Takes The Marketing Lead To Launch Diageo's Haig Club Whiskey 

By Barry Janoff

October 6, 2014: David Beckham has been facing significant financial, political and logistical challenges in trying to establish a Major League Soccer club in south Florida.

But the soccer icon is have much more success in building the Haig Club, a new single-grain Scotch whisky from global beverage alcohol company Diageo.

Haig House is being rolled out globally with the assistance of Beckham and  his business partner, Simon Fuller, head of XIX Entertainment, led by a multi-platform marketing campaign that comes with a "Drink Responsibly" message.

Beckham and his wife, Victoria Beckham, along with Fuller this past weekend hosted an invitation-only party in Scotland to officially launch Haig Club. The campaign is showcasing the brand's modern taste and look, including a unique bottle design, while maintaining the history of The House of Haig, which Diageo said can "trace its whisky producing roots back to the seventeenth century, making the Haig family Scotland's oldest grain whisky dynasty."

Target audience: "Haig Club is a whisky crafted to appeal to people who are new to whisky and whisky connoisseurs alike . . . Haig Club is built on heritage but designed for the modern world," according to Diageo.

Marketing includes TV, print, Internet such social media destinations as Twitter, Facebook and YouTube.

"I am incredibly proud to have been part of the creation of Haig Club," Beckham said in a statement. "I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig."

According to Kathy Parker, svp for Haig Club, "Working with partners like David Beckham and Simon Fuller has brought a new perspective to what we do, helping us to break new ground. Both David and Simon are renowned for shaking up every sector in which they work and this has been no exception. We believe that people around the world are going to love what we've created together - we can't wait for them to try it."

The launch spot shows Beckham hosting a party attend by Victoria, Fuller and other friends. "This is a very special night as we launch a collaboration with Diageo a wonderfully whiskey, Haig Club. Haig Club is designed to be different."

He continues, "Haig Club has a rich tradition and an amazing heritage that myself and Diageo are honored to be taking forward. So please join me in raising a toast to an amazing whiskey, good friends and the start of a new adventure."

"This is a great partnership between one of the world's most iconic stars and a company that is a true leader in the global sprits industry," Fuller said in a statement of Beckham. "Now we can all celebrate together as Haig Club is launched worldwide and can be enjoyed by everyone!"

The Scotch whiskey is now available in bars, restaurants and retail stores in the United Kingdom and will roll out over the next few weeks in the U.S., China, South Korea, Vietnam, Malaysia and Singapore, and is scheduled to expand to additional markets in the near future.  The brand will also now be available in duty free shops globally following its exclusive release period in the UK and a limited number of duty free stores earlier this year.

Other Diageo brands include Johnnie Walker, Crown Royal, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

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