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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun012017

‘Beef’ TV Spot Fetes PGA Tour-Arby’s, Spieth Stars in Superstore Dad Campaign

By Barry Janoff

June 1, 2017: In anticipation of the U.S. Open Golf Championship, set to tee off June 15-18 in Erin Hills, WI., the PGA Tour has unveiled a marketing campaign with pro golfer Andrew “Beef” Johnston to support a new deal naming Arby’s as the "official restaurant of the PGA Tour."

In a separate campaign, PGA Tour and has launched a multi-media effort for the PGA Tour Superstore that is a tribute from some of the world’s top golfer’s to their dads, leading up to Father’s Day on June 18.

In addition, the PGA Tour has signed automaker Alfa Romeo as the third global partner for the Presidents Cup, joining Citi and Rolex.

The deal with Arby’s was shared via a spot that broke on YouTube, "Arby’s: The Official Restaurant of the PGA Tour," starring pro golfer “Beef” Johnston, who has been a spokesman for the QSR since 2016.

The 30-second spot takes place on a golf course with golfers being challenged by a difficult course. As they struggle with their shots, text offers, "Arby’s: The official restaurant of unsanctioned mulligans . . . the official restaurant of long gimmes . . . the official restaurant of shenanigans . . . the official restaurant of Beef."

Arby’s baritone voiceover then offers, "Arby’s, the official restaurant of the PGA Tour."

Each section also has its own 15-second version, all ending with "Arby’s, the official restaurant of the PGA Tour."

Financial terms of the multi-year deal, the first in the category for the PGA Tour, were not revealed.

Arby’s will use Johnston in various elements of its golf campaign, also including Internet, social media and on-site activation.

Other official PGA Tour partners include Ace, Aflac, Astrellas, Avia, BHSports, Bridgestone, CareeerBuilder, CDW, Charles Schwab, Citi, Coca-Cola, FedEx, Grey Goose, John Deere, Konica Minolta, MasterCard, MetLife, Michelob Ultra, Mitsubishi Electric, Morgan Stanley, NetJets, O’Doul’s, Quicken Loans, Rolex, Tiffany, Travelers and United Airlines.

The PGA Tour Superstore campaign features such top golfers as Jordan Spieth, Sergio Garcia, Jason Day, Rickie Fowler, Justin Rose and Bubba Watson.

The "Memories With Dad" effort includes national TV to air on Golf Channel and in select markets nationwide where PGA Tour Superstores are located.

The effort also includes Internet and social media.

Between now and Father’s Day, creative will break in which the golfers share favorite memories of their own fathers, and for some, their best moments as dads themselves.

Spots with Spieth (pictured above) and Garcia (pictured below) were the first to launch.

"This campaign not only helps people find the best golf gifts for Father's Day, it also portrays the human side of our game's best players,” Dick Sullivan, PGA Tour president and CEO, said in a statement. “It's inspiring and sentimental and you get to see a side of Sergio, Jordan and others you don't often get to see.

"Fans want to be connected and engaged with their favorite athletes. Father's Day is all about the connection between fathers and their kids, and most golfers, including the world's best that we have assembled, learned the sport from their dad,” said Sullivan.

The PGA Tour alliance with Italian premium automotive brand Alfa Romeo "will be prominently represented" when the biennial competition is played the week of Sept. 26-Oct. 1 in Liberty National Golf Club, Jersey City, NJ.

The partnership will showcase Alfa Romeo’s series of new model launches, including the Alfa Romeo Stelvio, (which will mark its arrival in the U.S. this year) and the Alfa Romeo Giulia, as well as the Alfa Romeo 4C Coupe and 4C Spider.

As a global partner, Alfa Romeo will gain exposure through PGA Tour media and marketing assets, including advertising and in-program enhancements on Golf Channel and NBC during television coverage of the Presidents Cup; onsite branding and hospitality; and extensive exposure on Tour-related media, including PGATour.com and PresidentsCup.com.

Alfa Romeo will also have brand exposure at the Presidents Cup Fan Experience, located in the Oculus in New York, according to the PGA Tour.

"We are very excited to welcome such an iconic global brand as a new global partner of the Presidents Cup," Charlie Zink, chairman for the Presidents Cup, said a statement.

"Alfa Romeo’s reputation for excellence, innovation and its distinguished history in auto racing make it an ideal fit for a premier international team event featuring the best golfers in the world."

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