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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb012017

Nintendo Joins Super Bowl LI Rookies To Sell Switch, 'Zelda: Breath Of The Wild'

By Barry Janoff

February 1, 2017: During the national broadcast of Super Bowl 50 last year on CBS, 23% of the parent companies were rookies, with ten of the 43 spots being first-time advertisers in the Big Game.

That was down from Super Bowl XLIX, when 28% were rookies, equal to Super Bowl XLVIII, up from Super Bowl XLVII (18%) and down from Super Bowl XLVI (27%), according to research and consulting firm Kantar Media, NY.

Among the first-time Super Bowl LI marketers this coming Sunday on Fox are KFC, 84 Lumber, Febreze, Fiji Water, King’s Hawaiian, Top Games, Wendy’s and Tiffany starring Super Bowl halftime performer Lady Gaga (and the firm that also makes the Vince Lombardi Trophy).

Also new to arguably the world’s largest one-day audience is Nintendo, which will air a 30-second spot (taken from an extended 90-second online version) to support the launch of the Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game.

Both are scheduled to hit retail March 3.

Thirty-second spots have gone for upward of $5 million, according to industry analysts.

"The most anticipated video game system and video game of the year will be seen on the biggest stage of the year," Nicolas Chavez, vp-marketing for Nintendo of America, said in a statement. "Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games."

The commercial, "Switch," is intended to introduce to a mass audience to Nintendo Switch, which, according to the company, combines the power of a home console with the mobility of a hand-held video game system. People can play on their TVs at home, then grab Nintendo Switch and continue playing seamlessly wherever they go.

As for The Legend of Zelda: Breath of the Wild: "It breaks conventions to become the next defining moment in the classic franchise,” according to Nintendo. "It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.

The ad, to air in the fourth quarter, also features a new song by Imagine Dragons, "Believer."

The 90-second version of the ad showcases Nintendo Switch "in a variety of locations where home video games are not traditionally played," including a classroom, a kitchen and a laundromat.

Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild,1-2-Switch, Mario Kart 8 Deluxe, ARMS, Splatoon 2, Just Dance 2017 from Ubisoft and Ultra Street Fighter II: The Final Challengers from Capcom.

The company said that Nintendo Switch would be available at a suggested retail price of $299.99.

Nintendo intends to move a lot of merchandise. But will if be among the freshman marketers that return as sophomores to the following Super Bowl? The odds are against it.

Over the past decade, more than 60% of first-timers were on the sidelines the next year, according to Kantar Media.

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Houston Super Bowl Committee In Tune With Home-Grown Talent

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Bud Light Channels Willy Wonka For Super Bowl Campaign


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