Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Jan192019

With Foxwoods Casino Deal, Big Papi Goes Where Mantle, Mays Couldn’t

By Barry Janoff

January 1, 2019: This is a clear sign (and signing) of how times have changed in pro sports.

In 1979, baseball Hall of Famer Willie Mays signed a deal to become a spokesman for a casino in Atlantic City.

In 1983, Hall of Famer Mickey Mantle did the same thing.

Each was paid $100,000, mainly to engage with higher-end customers on golf courses and other events but were distanced in the deals from being associated with betting and gambling itself.  

Although both men were retired from active play, they still had strong ties with their former teams — the New York Yankees and San Francisco Giants, respectively — and were viewed as being ambassadors for the game of baseball.

Both were banned from baseball activities by then MLB commissioner Bowie Kuhn for the deals, who stated that casinos were “no place for a baseball hero and Hall of Famer.”

In 1985, the ban was lifted on both men by Peter Ueberroth, who succeeded Kuhn as commissioner.

''The world changes,'' Ueberroth said at a news conference. ''We are going to look for stronger, more clarified guidelines to keep gambling and baseball apart."

Today, nearly a year into the era of pro leagues and teams in the U.S. aligning with casinos, David Ortiz has signed an exclusive partnership with Foxwoods Resort Casino.

Ortiz, who retired from the game in 2016 after a 20-year career that included winning two World Series with the Boston Red Sox, will work as a designated ambassador, including appearing in upcoming marketing campaigns under the brand’s “The Wonder Of It All” umbrella tag line.

Ortiz will also “lend support to other exclusive initiatives on property, including gaming tournaments and other hosted events.”

Terms of the pact were not shared.

The alliance was unveiled during a special public presentation at Foxwoods as part of its 5th Annual Baseball Winter Weekend, an exclusive fan-fest featuring the 2019 Red Sox.

Foxwoods, located in Mashantucket, Conn., opened in 1992, is owned and operated by the Mashantucket Pequot Tribal Nation.

"We are so thrilled to welcome David Ortiz to the Foxwoods team, solidifying a unique partnership between two New England institutions," Rodney Butler, Foxwoods' interim CEO and Mashantucket Pequot Tribal Council chairman, said via the group.

"We are so thrilled to welcome David Ortiz to the Foxwoods team, solidifying a unique partnership between two New England institutions."

"Big Papi knows a thing or two about hitting it big, and we've hit the jackpot in adding him to our lineup to engage with guests and elevate the Foxwoods brand in his new role with the organization."

According to Ortiz, "I've had such great experiences coming to Foxwoods over the years, so this partnership is a really exciting opportunity for me to show why it's the premier resort destination in the Northeast.

“We're going to have a lot of fun together, and I look forward to sharing the ‘Wonder Of It All’ with my fans!" 

Back to Home Page