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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb072017

Super Bowl LI Brings Super Numbers For NFL, Fox, Marketers, Pepsi, Pirates, Beer

By Barry Janoff

February 7, 2017: They may be crunching numbers for quite some time in Atlanta trying to figure out how a 28-3 lead turned into a 34-28 loss to the New England Patriots in Super Bowl LI, but a plethora of marketing, brand value, digital and viewing numbers show that for the most part companies made the right call by attaching their names to the Big Game.

The first overtime game in Super Bowl history drew an average of 111.9 viewers on Fox. Fox also said that an additional 1.72 million people watched the game online via its Fox Sports app and Web site and another 650,000 on Fox Deportes.

The broadcast average trails the 114.4 million for Super Bowl XLIX (2015) on NBC, 112.2 million for Super Bowl XLVIII (2014) on Fox, 111.9 million for Super Bowl 50 (2016) on CBS, is tied with Super Bowl XLVI (2012) on NBC and ahead of 111 million for Super Bowl XLV (2011) on Fox.

Fox charged upward of $5 million for a 30-second ad, and during Super Bowl LI 65 distinct brands ran 104 spots in 49 ad breaks for just under 3,000 seconds (49.9 minutes) of dedicated ad time.

Advertisers generated an estimated revenue of $509.6 million for Fox from the in-game telecast, including overtime but not post-game, according to analytics and research firm iSpot.tv.

iSpot.tv said it measured activity from more than 10 million smart TVs and tracked responses to TV ads on social/digital platforms.

Advertisers saw 36.4 million earned YouTube views and 93,497,275 online views (paid and earned) on Game Day alone, according to iSpot.tv.

The running tally passed 501.3 million views the day after the Super Bowl. "The water-cooler effect will likely hit another 100 million views" on Monday (Feb. 6) alone," per iSpot.tv.

Of ads that ran on-air during the game, the most-viewed spots online (through Feb. 7) were topped by Budweiser’s "Born the Hard Way," with almost  27 million views on YouTube; and "Cleaner of Your Dreams" from P&G’s Mr. Clean, topping 10.7 million views.

The Top Five also includes the Netflix’ promo for season two of Stranger Things, with more than 10.2 million YouTube views; the Disney trailer for Pirates of the Caribbean: Dead Men Tell No Tales (pictured), which has surpassed 3.9 million views (not counting more than 31 million YouTube views of the teaser posted four months ago); and Super Bowl rookie 84 Lumber’s "The Journey Begins" at more than 3 million views.

With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, "Pepsi looks to get a windfall of approximately $32 million in brand value," according too research and consulting firm Apex MG Analytics.

Fox said that some 117.5 viewers watched the halftime show, second-most in Super Bowl history behind the 120.7 million who saw Katy Perry perform during halftime at Super Bowl XLIX.

In addition, Alfa Romeo USA "received more than $12 million in exposure from their sponsorship of the NFL on Fox Halftime Report."

"With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, Pepsi looks to get a windfall of approximately $32 million in brand value."

And Bose headsets worn on the sidelines during Super Bowl LI  gave the company more than  $10.4 million in brand value, per Apex MG Analytics.
 
All told, there were 96,158,081 digital actions explicitly linked to Super Bowl ads on game day, according to iSpottv.

Netflix generated the most social actions with 554,000, followed by Budweiser (433,000) and Mr. Clean (413,000).

Social Reach (estimated reach from social media sharing) hit 4.39 billion on Game Day and 5.76 billion overall.

Netflix’ Stranger Things and T-Mobile alone topped 1.2 billion in estimated social reach.

Good news for Big Game advertisers: Netflix, T-Mobile and other brands are still generating actions in the post Super Bowl LI window, with tallies still coming in, per iSpottv.

Super Bowl

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