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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb072017

Super Bowl LI Brings Super Numbers For NFL, Fox, Marketers, Pepsi, Pirates, Beer

By Barry Janoff

February 7, 2017: They may be crunching numbers for quite some time in Atlanta trying to figure out how a 28-3 lead turned into a 34-28 loss to the New England Patriots in Super Bowl LI, but a plethora of marketing, brand value, digital and viewing numbers show that for the most part companies made the right call by attaching their names to the Big Game.

The first overtime game in Super Bowl history drew an average of 111.9 viewers on Fox. Fox also said that an additional 1.72 million people watched the game online via its Fox Sports app and Web site and another 650,000 on Fox Deportes.

The broadcast average trails the 114.4 million for Super Bowl XLIX (2015) on NBC, 112.2 million for Super Bowl XLVIII (2014) on Fox, 111.9 million for Super Bowl 50 (2016) on CBS, is tied with Super Bowl XLVI (2012) on NBC and ahead of 111 million for Super Bowl XLV (2011) on Fox.

Fox charged upward of $5 million for a 30-second ad, and during Super Bowl LI 65 distinct brands ran 104 spots in 49 ad breaks for just under 3,000 seconds (49.9 minutes) of dedicated ad time.

Advertisers generated an estimated revenue of $509.6 million for Fox from the in-game telecast, including overtime but not post-game, according to analytics and research firm iSpot.tv.

iSpot.tv said it measured activity from more than 10 million smart TVs and tracked responses to TV ads on social/digital platforms.

Advertisers saw 36.4 million earned YouTube views and 93,497,275 online views (paid and earned) on Game Day alone, according to iSpot.tv.

The running tally passed 501.3 million views the day after the Super Bowl. "The water-cooler effect will likely hit another 100 million views" on Monday (Feb. 6) alone," per iSpot.tv.

Of ads that ran on-air during the game, the most-viewed spots online (through Feb. 7) were topped by Budweiser’s "Born the Hard Way," with almost  27 million views on YouTube; and "Cleaner of Your Dreams" from P&G’s Mr. Clean, topping 10.7 million views.

The Top Five also includes the Netflix’ promo for season two of Stranger Things, with more than 10.2 million YouTube views; the Disney trailer for Pirates of the Caribbean: Dead Men Tell No Tales (pictured), which has surpassed 3.9 million views (not counting more than 31 million YouTube views of the teaser posted four months ago); and Super Bowl rookie 84 Lumber’s "The Journey Begins" at more than 3 million views.

With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, "Pepsi looks to get a windfall of approximately $32 million in brand value," according too research and consulting firm Apex MG Analytics.

Fox said that some 117.5 viewers watched the halftime show, second-most in Super Bowl history behind the 120.7 million who saw Katy Perry perform during halftime at Super Bowl XLIX.

In addition, Alfa Romeo USA "received more than $12 million in exposure from their sponsorship of the NFL on Fox Halftime Report."

"With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, Pepsi looks to get a windfall of approximately $32 million in brand value."

And Bose headsets worn on the sidelines during Super Bowl LI  gave the company more than  $10.4 million in brand value, per Apex MG Analytics.
 
All told, there were 96,158,081 digital actions explicitly linked to Super Bowl ads on game day, according to iSpottv.

Netflix generated the most social actions with 554,000, followed by Budweiser (433,000) and Mr. Clean (413,000).

Social Reach (estimated reach from social media sharing) hit 4.39 billion on Game Day and 5.76 billion overall.

Netflix’ Stranger Things and T-Mobile alone topped 1.2 billion in estimated social reach.

Good news for Big Game advertisers: Netflix, T-Mobile and other brands are still generating actions in the post Super Bowl LI window, with tallies still coming in, per iSpottv.

Super Bowl

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