Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: Rob Lowe 'Zinger' (iSpot.tv Top Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb072017

Super Bowl LI Brings Super Numbers For NFL, Fox, Marketers, Pepsi, Pirates, Beer

By Barry Janoff

February 7, 2017: They may be crunching numbers for quite some time in Atlanta trying to figure out how a 28-3 lead turned into a 34-28 loss to the New England Patriots in Super Bowl LI, but a plethora of marketing, brand value, digital and viewing numbers show that for the most part companies made the right call by attaching their names to the Big Game.

The first overtime game in Super Bowl history drew an average of 111.9 viewers on Fox. Fox also said that an additional 1.72 million people watched the game online via its Fox Sports app and Web site and another 650,000 on Fox Deportes.

The broadcast average trails the 114.4 million for Super Bowl XLIX (2015) on NBC, 112.2 million for Super Bowl XLVIII (2014) on Fox, 111.9 million for Super Bowl 50 (2016) on CBS, is tied with Super Bowl XLVI (2012) on NBC and ahead of 111 million for Super Bowl XLV (2011) on Fox.

Fox charged upward of $5 million for a 30-second ad, and during Super Bowl LI 65 distinct brands ran 104 spots in 49 ad breaks for just under 3,000 seconds (49.9 minutes) of dedicated ad time.

Advertisers generated an estimated revenue of $509.6 million for Fox from the in-game telecast, including overtime but not post-game, according to analytics and research firm iSpot.tv.

iSpot.tv said it measured activity from more than 10 million smart TVs and tracked responses to TV ads on social/digital platforms.

Advertisers saw 36.4 million earned YouTube views and 93,497,275 online views (paid and earned) on Game Day alone, according to iSpot.tv.

The running tally passed 501.3 million views the day after the Super Bowl. "The water-cooler effect will likely hit another 100 million views" on Monday (Feb. 6) alone," per iSpot.tv.

Of ads that ran on-air during the game, the most-viewed spots online (through Feb. 7) were topped by Budweiser’s "Born the Hard Way," with almost  27 million views on YouTube; and "Cleaner of Your Dreams" from P&G’s Mr. Clean, topping 10.7 million views.

The Top Five also includes the Netflix’ promo for season two of Stranger Things, with more than 10.2 million YouTube views; the Disney trailer for Pirates of the Caribbean: Dead Men Tell No Tales (pictured), which has surpassed 3.9 million views (not counting more than 31 million YouTube views of the teaser posted four months ago); and Super Bowl rookie 84 Lumber’s "The Journey Begins" at more than 3 million views.

With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, "Pepsi looks to get a windfall of approximately $32 million in brand value," according too research and consulting firm Apex MG Analytics.

Fox said that some 117.5 viewers watched the halftime show, second-most in Super Bowl history behind the 120.7 million who saw Katy Perry perform during halftime at Super Bowl XLIX.

In addition, Alfa Romeo USA "received more than $12 million in exposure from their sponsorship of the NFL on Fox Halftime Report."

"With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, Pepsi looks to get a windfall of approximately $32 million in brand value."

And Bose headsets worn on the sidelines during Super Bowl LI  gave the company more than  $10.4 million in brand value, per Apex MG Analytics.
 
All told, there were 96,158,081 digital actions explicitly linked to Super Bowl ads on game day, according to iSpottv.

Netflix generated the most social actions with 554,000, followed by Budweiser (433,000) and Mr. Clean (413,000).

Social Reach (estimated reach from social media sharing) hit 4.39 billion on Game Day and 5.76 billion overall.

Netflix’ Stranger Things and T-Mobile alone topped 1.2 billion in estimated social reach.

Good news for Big Game advertisers: Netflix, T-Mobile and other brands are still generating actions in the post Super Bowl LI window, with tallies still coming in, per iSpottv.

Super Bowl

Back to Home Page