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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Feb072017

Super Bowl LI Brings Super Numbers For NFL, Fox, Marketers, Pepsi, Pirates, Beer

By Barry Janoff

February 7, 2017: They may be crunching numbers for quite some time in Atlanta trying to figure out how a 28-3 lead turned into a 34-28 loss to the New England Patriots in Super Bowl LI, but a plethora of marketing, brand value, digital and viewing numbers show that for the most part companies made the right call by attaching their names to the Big Game.

The first overtime game in Super Bowl history drew an average of 111.9 viewers on Fox. Fox also said that an additional 1.72 million people watched the game online via its Fox Sports app and Web site and another 650,000 on Fox Deportes.

The broadcast average trails the 114.4 million for Super Bowl XLIX (2015) on NBC, 112.2 million for Super Bowl XLVIII (2014) on Fox, 111.9 million for Super Bowl 50 (2016) on CBS, is tied with Super Bowl XLVI (2012) on NBC and ahead of 111 million for Super Bowl XLV (2011) on Fox.

Fox charged upward of $5 million for a 30-second ad, and during Super Bowl LI 65 distinct brands ran 104 spots in 49 ad breaks for just under 3,000 seconds (49.9 minutes) of dedicated ad time.

Advertisers generated an estimated revenue of $509.6 million for Fox from the in-game telecast, including overtime but not post-game, according to analytics and research firm iSpot.tv.

iSpot.tv said it measured activity from more than 10 million smart TVs and tracked responses to TV ads on social/digital platforms.

Advertisers saw 36.4 million earned YouTube views and 93,497,275 online views (paid and earned) on Game Day alone, according to iSpot.tv.

The running tally passed 501.3 million views the day after the Super Bowl. "The water-cooler effect will likely hit another 100 million views" on Monday (Feb. 6) alone," per iSpot.tv.

Of ads that ran on-air during the game, the most-viewed spots online (through Feb. 7) were topped by Budweiser’s "Born the Hard Way," with almost  27 million views on YouTube; and "Cleaner of Your Dreams" from P&G’s Mr. Clean, topping 10.7 million views.

The Top Five also includes the Netflix’ promo for season two of Stranger Things, with more than 10.2 million YouTube views; the Disney trailer for Pirates of the Caribbean: Dead Men Tell No Tales (pictured), which has surpassed 3.9 million views (not counting more than 31 million YouTube views of the teaser posted four months ago); and Super Bowl rookie 84 Lumber’s "The Journey Begins" at more than 3 million views.

With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, "Pepsi looks to get a windfall of approximately $32 million in brand value," according too research and consulting firm Apex MG Analytics.

Fox said that some 117.5 viewers watched the halftime show, second-most in Super Bowl history behind the 120.7 million who saw Katy Perry perform during halftime at Super Bowl XLIX.

In addition, Alfa Romeo USA "received more than $12 million in exposure from their sponsorship of the NFL on Fox Halftime Report."

"With its sponsorship of the Super Bowl LI Halftime Show with Lady Gaga, Pepsi looks to get a windfall of approximately $32 million in brand value."

And Bose headsets worn on the sidelines during Super Bowl LI  gave the company more than  $10.4 million in brand value, per Apex MG Analytics.
 
All told, there were 96,158,081 digital actions explicitly linked to Super Bowl ads on game day, according to iSpottv.

Netflix generated the most social actions with 554,000, followed by Budweiser (433,000) and Mr. Clean (413,000).

Social Reach (estimated reach from social media sharing) hit 4.39 billion on Game Day and 5.76 billion overall.

Netflix’ Stranger Things and T-Mobile alone topped 1.2 billion in estimated social reach.

Good news for Big Game advertisers: Netflix, T-Mobile and other brands are still generating actions in the post Super Bowl LI window, with tallies still coming in, per iSpottv.

Super Bowl

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