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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar282019

Bill Murray & Bros. (Caddy) Shack Up With NBCU To Swing E-Retail Golf Site

By Barry Janoff

March 28, 2019: You can’t think of golf without “Caddyshack” and you can’t think of “Caddyshack” without Bill Murray.

Murray was the disheveled, gopher-hunting Carl Spackler in the classic 1980 movie (with a screenplay credit by his brother, Brian Doyle-Murray).

But he and his five brothers are taking their decidedly much-more upscale line of clothes, William Murray Golf, to the new Shop with Golf e-commerce destination, launching under the auspices of NBCUniversal and its Golf Channel.

According to NBCU, the e-commerce venture “offers brands an exciting alternative to reach massive and targeted audiences while presenting shoppers with a new way to engage with their favorite brands, shows, personalities, players, and network.

“The content commerce space will become a new incremental revenue source for NBCUniversal and allows direct-to-consumer retailers to interact with a whole new audience through premium content and a trusted shopping platform.”

Shop with Golf launches with a selection of 30 brands, including William Murray Golf, Linksoul, J. Lindeberg, Foray Golf, Criquet and Rhone.

Additional brands will also be joining the site over the course of its first month, including EleVen by Venus Williams.

Shop with Golf will also provide special pricing for members of GolfPass, the just-launched digital membership in collaboration between NBC Sports Group and top-ranked golfer Rory McIlroy, along with founding partner TaylorMade, which offers rounds of golf, videos, exclusive golf-related deals and access to pros and instructors.

“Golf is unique from many other popular televised sports because fans who watch also play,” Mike McCarley, president-golf, NBC Sports, said via the company.

“Golf is a lifestyle and fans engage with the game in many ways from travel and instruction to equipment and clothing. Shop with Golf allows one-stop-shopping for high-quality but previously hard-to-find brands for all golfers.”

The Murray Brothers — Andy, Bill, Brian, Ed, John, and Joel — are part of intro marketing support as the stars of Shop with Golf’s “Murray Up: Stay on Course,” an offbeat music video that would have fit nicely into the irreverent parameters of “Caddyshack.”

It shows the brothers on a golf course, wearing William Murray Golf fashion, at times playing golf, but mostly driving a golf cart outside the lines, imbibing with favorite alcoholic beverages, playing instruments and singing “Stay on Course.”

Of course, the song includes such lyrics as, “When life starts getting you down/You gotta get up and play a round/Grab your sticks and a couple of beers/And surround yourself with a jury of peers/Find a fairway without no cares/Life’s so much better when my balls are in the air.”

To which a nearby golfer yells, “Enough about your balls . . .there are kids here!”

Shop with Golf will offer such shopping experiences as Shop by Destination and an on-site shopping magazine, The Links List.

Shopping categories include apparel, accessories, beauty, home, wellness, and travel in support of customized original content franchises and video series.

According to Josh Feldman, evp, head of marketing and advertising creative, NBCUniversal, “On this platform, golf fans can engage with their favorite content and brands like never before, while companies can reach their consumers at scale and drive impact.”

Rory McIlroy, NBC Sports Form GolfPass

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