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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar282019

Bill Murray & Bros. (Caddy) Shack Up With NBCU To Swing E-Retail Golf Site

By Barry Janoff

March 28, 2019: You can’t think of golf without “Caddyshack” and you can’t think of “Caddyshack” without Bill Murray.

Murray was the disheveled, gopher-hunting Carl Spackler in the classic 1980 movie (with a screenplay credit by his brother, Brian Doyle-Murray).

But he and his five brothers are taking their decidedly much-more upscale line of clothes, William Murray Golf, to the new Shop with Golf e-commerce destination, launching under the auspices of NBCUniversal and its Golf Channel.

According to NBCU, the e-commerce venture “offers brands an exciting alternative to reach massive and targeted audiences while presenting shoppers with a new way to engage with their favorite brands, shows, personalities, players, and network.

“The content commerce space will become a new incremental revenue source for NBCUniversal and allows direct-to-consumer retailers to interact with a whole new audience through premium content and a trusted shopping platform.”

Shop with Golf launches with a selection of 30 brands, including William Murray Golf, Linksoul, J. Lindeberg, Foray Golf, Criquet and Rhone.

Additional brands will also be joining the site over the course of its first month, including EleVen by Venus Williams.

Shop with Golf will also provide special pricing for members of GolfPass, the just-launched digital membership in collaboration between NBC Sports Group and top-ranked golfer Rory McIlroy, along with founding partner TaylorMade, which offers rounds of golf, videos, exclusive golf-related deals and access to pros and instructors.

“Golf is unique from many other popular televised sports because fans who watch also play,” Mike McCarley, president-golf, NBC Sports, said via the company.

“Golf is a lifestyle and fans engage with the game in many ways from travel and instruction to equipment and clothing. Shop with Golf allows one-stop-shopping for high-quality but previously hard-to-find brands for all golfers.”

The Murray Brothers — Andy, Bill, Brian, Ed, John, and Joel — are part of intro marketing support as the stars of Shop with Golf’s “Murray Up: Stay on Course,” an offbeat music video that would have fit nicely into the irreverent parameters of “Caddyshack.”

It shows the brothers on a golf course, wearing William Murray Golf fashion, at times playing golf, but mostly driving a golf cart outside the lines, imbibing with favorite alcoholic beverages, playing instruments and singing “Stay on Course.”

Of course, the song includes such lyrics as, “When life starts getting you down/You gotta get up and play a round/Grab your sticks and a couple of beers/And surround yourself with a jury of peers/Find a fairway without no cares/Life’s so much better when my balls are in the air.”

To which a nearby golfer yells, “Enough about your balls . . .there are kids here!”

Shop with Golf will offer such shopping experiences as Shop by Destination and an on-site shopping magazine, The Links List.

Shopping categories include apparel, accessories, beauty, home, wellness, and travel in support of customized original content franchises and video series.

According to Josh Feldman, evp, head of marketing and advertising creative, NBCUniversal, “On this platform, golf fans can engage with their favorite content and brands like never before, while companies can reach their consumers at scale and drive impact.”

Rory McIlroy, NBC Sports Form GolfPass

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