August 16, 2010: World Wrestling Entertainment said it has signed a deal with Burger King for an in-restaurant promotion that will feature three of WWE's biggest stars: Triple H, John Cena and Undertaker. The alliance also includes activation with national retailer Target and Mattel and national marketing support.
Beginning Aug. 23, nearly 7,000 Burger King locations nationwide will offer plush toys inside BK Kids Meals featuring one of its three superstars. The promotion is scheduled to run through Sept. 12.
Marketing will be anchored by TV spots featuring the WWE players on such networks as Nickelodeon, Cartoon Network and Disney XD. Support also includes Internet, POP via BK Kids Meal packaging and merchandise displays and a $2-off coupon at Target stores for WWE Mattel FlexForce action figures. The FlexForce line, which was unveiled in July at the Comic-Con Convention in San Diego, is being supported with its own national marketing for what the WWE is calling "the greatest WWE action figures in the history of the WWE Universe."
According to Burger King, the plush toys will play the individual catch phrases or entrance music of the respective WWE stars. A new item will be available each week during the three-week U.S. promotion.
“WWE is very excited to team with Burger King, a globally recognized brand that reaches millions around the world,” Michelle Wilson, WWE evp-marketing, said in a statement. “WWE’s family friendly product, which is seen in 145 countries, is a great fit with the Burger King brand.”
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