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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul192010

Blimpie Goes Running Back To Catch Up To Subway For 'Lighter Stuff' Debut

July 10, 2010: Subway has relied heavily on sports figures to tout its foot-long sub sandwiches and low-fat "healthy options"  menu, including Michael Phelps, Michael Strahan, CC Sabathia, Laila Ali, Blake Griffin and Nastia Liukin.

Rival Blimpie is just now introducing what it calls "The Lighter Stuff," a six-item menu line "encouraging healthy, active lifestyles."  To get the word out to consumers, the Scottsdale, Az.-based chain has called upon Chris "Beanie" Wells, now in his second season with the NFL's Arizona Cardinals, to appear in national marketing.

Wells, a running back who rushed for nearly 800 yards during his rookie season in 2009, will appear in marketing and act as a spokesman, ala Subway's Jared Fogle and that chain's roster of athletes. Blimpie has very infrequently used athletes as spokespersons but did star Nascar driver Jeff Gordon in Blimpie marketing in 2005.

“Being a professional athlete, nutritious, wholesome meals are an important part of my daily routine,” Wells said in a statement. “Now with The Lighter Stuff menu, Blimpie has made it even easier and tastier for me to stay on point with my health and fitness goals."

Blimpie is even mimicking the popular Subway "five-dollar foot-long" concept, offering "Lighter Stuff"  foot-long subs for $5 or a $5 combo deal (6" sub, chips, 22 oz. drink).

The"Lighter Stuff" menu includes a Deli Trio Sub (330 calories for a 6-inch sandwich), Asian Teriyaki Chicken Sub (370 calories), Veggie Salad Sub (270 calories), Turkey and Sweet & Spicy Mustard Sub (340 calories) and Ham and Pepper Relish Sub (330 calories). All have less than six grams of fat, according to Blimpie.

"I love all the options from The Lighter Stuff menu, but my favorite sub is the Deli Trio," said Wells.

According to Nola Krieg, R&D chef for Blimpie. “It’s becoming increasingly important for restaurants to offer healthier menu options, but never at the expense of taste. I order my subs with extra pickles. It adds taste without adding any significant fat and calories."

The campaign also includes a social media aspect with destinations on Facebook and Twitter.

Blimpie is a division of Kahala, which owns about a dozen quick-service restaurant brands worldwide, including Cold Stone Creamery, Taco Time and Ranch 1.

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