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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul192010

Blimpie Goes Running Back To Catch Up To Subway For 'Lighter Stuff' Debut

July 10, 2010: Subway has relied heavily on sports figures to tout its foot-long sub sandwiches and low-fat "healthy options"  menu, including Michael Phelps, Michael Strahan, CC Sabathia, Laila Ali, Blake Griffin and Nastia Liukin.

Rival Blimpie is just now introducing what it calls "The Lighter Stuff," a six-item menu line "encouraging healthy, active lifestyles."  To get the word out to consumers, the Scottsdale, Az.-based chain has called upon Chris "Beanie" Wells, now in his second season with the NFL's Arizona Cardinals, to appear in national marketing.

Wells, a running back who rushed for nearly 800 yards during his rookie season in 2009, will appear in marketing and act as a spokesman, ala Subway's Jared Fogle and that chain's roster of athletes. Blimpie has very infrequently used athletes as spokespersons but did star Nascar driver Jeff Gordon in Blimpie marketing in 2005.

“Being a professional athlete, nutritious, wholesome meals are an important part of my daily routine,” Wells said in a statement. “Now with The Lighter Stuff menu, Blimpie has made it even easier and tastier for me to stay on point with my health and fitness goals."

Blimpie is even mimicking the popular Subway "five-dollar foot-long" concept, offering "Lighter Stuff"  foot-long subs for $5 or a $5 combo deal (6" sub, chips, 22 oz. drink).

The"Lighter Stuff" menu includes a Deli Trio Sub (330 calories for a 6-inch sandwich), Asian Teriyaki Chicken Sub (370 calories), Veggie Salad Sub (270 calories), Turkey and Sweet & Spicy Mustard Sub (340 calories) and Ham and Pepper Relish Sub (330 calories). All have less than six grams of fat, according to Blimpie.

"I love all the options from The Lighter Stuff menu, but my favorite sub is the Deli Trio," said Wells.

According to Nola Krieg, R&D chef for Blimpie. “It’s becoming increasingly important for restaurants to offer healthier menu options, but never at the expense of taste. I order my subs with extra pickles. It adds taste without adding any significant fat and calories."

The campaign also includes a social media aspect with destinations on Facebook and Twitter.

Blimpie is a division of Kahala, which owns about a dozen quick-service restaurant brands worldwide, including Cold Stone Creamery, Taco Time and Ranch 1.

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