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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul262010

New Marketers On Board For Olympics As London Hits Two-Year Countdown

July 26, 2010: Panasonic, the U.S. Olympic Committee and other marketing partners of the International Olympic Committee and the London Organizing Committee of the Olympic Games are joining to mark the two-year countdown to the 2012 Summer Games.

The milestone arrives with good news for both the IOC and USOC. On the heels of Dow Chemical signing on as a global IOC partner through 2020, BMW has signed a six-year deal to become the USOC's official mobility partner as well as the official partner of four National Governing Bodies: USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. The deal was described as a "multimillion-dollar agreement" by BMW. BMW is already a top tier marketing partner of the LOCOG for the 2012 London Games.

This week, Procter & Gamble is expected to extended its marketing alliance with the USOC, which was signed in 2009, with a global marketing deal with IOC during a media conference call scheduled for July 28. P&G is expected to support with a worldwide campaign that will include a cause-marketing aspect that would cover training and expenses for "elite U.S. athletes and reduce the financial burden on their families."

BMW Group (including BMW, MINI and BMW Motorrad) will be the official partner of the USOC for the 2012 London Games, 2014 Winter Games in Sochi and 2016 Summer Games in Rio de Janeiro for both the U.S. Olympic and Paralympic Teams; and the 2011 and 2015 U.S. Pan American and Parapan American Teams. BMW Group said it would develop exclusive programs to support Team USA and would have a presence at the three Olympic Training Centers. In 1996, BMW Group was a sponsor of the Atlanta Olympic Games and U.S. Olympic Team.

"As a company dedicated to joy, performance and efficiency, BMW Group is a fitting partner for the USOC, whose mission of achieving sustained competitive excellence and inspiring Americans dovetails perfectly with our own values," Jack Pitney, vp-marketing for BMW of North America, said in a statement. "It is important to us to add substantive value to a partnership that is more than just a financial sponsorship. We are excited to share our resources, which include some of the world's leading engineers and technology experts and an enthusiastic owner and dealer community, with U.S. Olympic and Paralympic athletes over the next six years."

According to Olympic gold medal speedskater Apolo Anton Ohno, "Sponsors are critical to the success of Team USA," said Ohno. "What's truly unique about BMW is their willingness to go beyond financial assistance and make available their engineers and technology experts to work with Team USA athletes and try to enhance their training programs."

The next Olympics will begin on July 27, 2012, and groups on both sides of the Atlantic are highlighting the milestone with two days of events that are designed to raise marketing and public awareness of the Games.

Panasonic, the official worldwide Olympic partner in the audio and visual equipment category for the London 2012 Olympic Games, will host a "Get Ready for London 2012" celebration in Trafalgar Square on July 27. Events will include a live broadcast of the London 2012 tour of the Olympic Park; a "3D Future Zone" featuring six special pods that include Panasonic's Full HD 3D Plasma Home Theater Systems; and a plethora of athletes and Olympic and marketing executives.

Other global partners of the IOC include Coca-Cola, Acer, Altos Origin, GE, McDonald's, Omega, Samsung, Visa and the recently signed Dow Chemical. The  LOCOG has seven domestic Tier One partners for 2012: adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. All are expected to have a presence at the two-year countdown event.

Several Olympic-related items are being released in conjunction with the two-year countdown, including postage stamps from Britain's Royal Mail (pictured) and new toy versions of the official London Olympic mascots.

In New York, Team USA Olympians attended a celebration commemorating the two-year countdown on July 26, hosted by the British Consulate-General aboard the Royal Navy of the United Kingdom's HMS Albion. On July 27, TeamUSA.org will launch a "12 in '12" series, with articles featuring 12 athletes or teams from the Games in 2004 Athens and 2008 Beijing looking to either "defend or amend their Olympic performances." Featured athletes include David Boudia (diving), Natalie Coughlin (swimming), Phil Dalhausser and Todd Rogers (beach volleyball), Abby Wambach (soccer) and members of the U.S. Women's Basketball Team.

A "two-year out" countdown clock will launch on July 27 on the home pages of TeamUSA.org and USParalympics.org; and TeamUSA.org will post its first official Facebook application at www.Facebook.com/usolympicteam, which will allow visitors to take a quiz called, "What Olympic Sport are You?"

“We’re in a good position,” Sebastian Coe, chairman of the LOCOG, said during a media conference call from London on July 23. “Infrastructure and revenuewise, we’re in very good shape. It shows the confidence of the British people in what we’re doing.” According to Coe, “The Olympic project is as valid today as the economy is at a low ebb as it was when we won the bid and the economy was at a high-water mark, and I would argue that it is even more important now. It was always our goal to deliver a sustainable and responsibly delivered Games. That hasn’t changed.”

Dow, IOC Now Have Chemistry As Global Marketing Partners

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