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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Mar092015

BNP Paribas Tennis Showdown Courts Marketers With Federer, Seles, Sabatini

By Barry Janoff

March 9, 2015: Madison Square Garden, the self-proclaimed "World's Most Famous Arena," is struggling with its image this season thanks to the New York Knicks, which have one of the worst records in the NBA.

Thanks in part to the presence of such tennis legends as Roger Federer, Monica Seles and Garbriela Sabatini, there will be no such problem when those tennis legends, along with up-and-comer Grigor Dimitrov, participate in the 2015 BNP Paribas Showdown.

The 8th annual BNP Paribas Showdown hits the court in The Garden, Tuesday evening (March 10), with a bevy of first-year marketing partners and a strong array of returning sponsors.

New to this year's event are Celebrity Cruises, Coloredge, CrowdRX, Flex 24, Head Penn Racquet Sports, Infor, One Strings, Oscar de la Renta and Shire Pharmaceuticals.

Shire recently launched an alliance with Seles. Flex 24 said it would unveil a partnership with a "tennis legend."

In addition to BNP Paribas, title sponsor for the seventh consecutive year, returning marketing partners include Coca-Cola, Delta Air Lines, Getty Images, JW Marriott Essex House, Kia Motors, Nespresso, Optimum, Rolex, SAP, Tennis.com and the U.S.Tennis Assn.

ESPN also returns as broadcast partner.

“This year’s BNP Paribas Showdown has attracted a world-class roster of marketing partners that will join us as we build upon Madison Square Garden’s long history of hosting thrilling tennis moments,” Ron Skotarczak, evp-marketing partnerships for The Madison Square Garden Co., said in a statement. “This year’s event features two dynamic match-ups that will captivate tennis fans and provide partners with an incredible platform to showcase their respective brands at 'The World’s Most Famous Arena.'”

According to Jerry Solomon, president for  StarGames Inc., which is producing the event in conjunction with MSG Sports, "Each year we see more activation by our sponsor partners which is one of the things we strive for," said "The promotions are great for exposure and also illustrate the marketing power of world class sporting events."

The event also supports World Tennis Day (March 10), which was launched by StarGames two years ago with the goal of "promoting the sport of tennis and increasing tennis participation among young players around the globe." It now includes more than 90 countires.

An umbrella spot for the BNP Paribas Showdown has been running since December, supported via print, Internet, social media and signage in and around New York and The Garden.

Marketing partners will get multi-platform integration at the event, including on-site signage throughout The Garden, exposure on the center-hung GardenVision scoreboard, placement in the official event program and in-arena PA reads.

In addition to TV, print and digital, select partners get exposure through a variety of promotions and hospitality event integrations, including a USTA 10-and-under tennis clinic prior to the featured matches.

Among other activations, Delta Air Lines will host a Sky Miles auction for a chance to attend a clinic with one of the players; Kia Motors will display its 2015 K900 flagship sedan; Oscar de la Renta will outfit the hostesses for the BNP Paribas pre-match VIP party; and JW Marriott Essex House will host the World Tennis Day Welcome Reception.

The USTA Foundation, the official charity for the second consecutive year, is auctioning a Cortney Wall painting online, with proceeds benefiting the USTAF.

Two exhibition matches feature top-ranked Federer against 23-year-old Dimitrov, currently ranked No. 11 in the world; and Hall of Famers Seles and Sabatini, who will be celebrating the 25th anniversary of their classic five-set final in the 1990 WTA Championships, which was played in Madison Square Garden.

ESPN will present the entire 2015 BNP Paribas Showdown (7:30 PM ET) live on ESPN3 and in Spanish on ESPN Deportes+. The Federer-Dimitrov match will be seen on tape-delay on ESPN2 (11 PM ET).

The BNP Showdown also serves as a lead-in to the BNP Paribas Open, being held now through March 22 in Indiana Wells, Calif., in which Federer and Dimitrov are scheduled to play.

Previous BNP Paribas Showdown events have featured Novak Djokovic, Andy Murray, Pete Sampras, Rafael Nadal, Andre Agassi, Andy Roddick, Ivan Lendl, Juan Martin del Potro, Bryan Brothers, John and Patrick McEnroe, Serena and Venus Williams, Maria Sharapova, Kim Clijsters, Victoria Azarenka, Caroline Wozniacki, Svetlana Kuznetsova, Ana Ivanovic and Jelena Jankovic.

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