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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun022015

BodyArmor Goes Back To The Future With Gronk, Luck, Diggens, Posey, Harden

By Barry Janoff

June 2, 2015: In its on-going efforts to cut into the marketing share of Gatorade, Powerade and other sports energy drinks, BodyArmor has united its solid array of endorsers for a multi-level campaign to support its position as being the choice of today's athlete.

The effort is anchored by a TV spot, "This Is Now," that includes the participation of Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins.

BodyArmor's roster also includes Kevin Love and Sydney Leroux.

The theme of the campaign: "Sports have evolved over the years — upgraded equipment, upgraded training and upgraded nutrition — so isn’t it time for an upgraded sports drink?"

Gatorade from PepsiCo is the dominant leader in the category with some 75% of the sports drink market, according to research firm Mintel. Coca-Cola's Powerade is second at 20%. The category could top $9.3 billion in sales in 2017.

BodyArmor launched in 2011 under the auspices of Lance Collins, who also created Fuze; and Mike Repole, who co-founded Vitaminwater. Although all of its athlete endorsers also are listed as "investors," the most notable might be Kobe Bryant, who also sits on the brand's board of directors but does not appear in current marketing.

The TV spots takes on the look and feel of the iconic Movietone News reels that ran in move theaters for more than 30 years.

"Sports have evolved over the years," says a voiceover against a backdrop of black-and-white clips of current athletes in historical footage. "Back then, our (football) helmets were leather (as we see a shot of Andrew Luck). Not everyone was encouraged to play (as referee takes a basketball away from Skylar). We only drank what they gave us."

The narrative continues. "Our socks were high and our shorts were short (as we see James Harden dressed in an outdated hoops uniform). Our (hockey) masks were terrifying (exemplified by Rob Gronkowski). We wore fur. We searched for an edge. Sometimes that meant Stickum (as we see Richard Sherman with a football stuck to his hand). Other times that mean voodoo. We went big. Really big. It was business up front and party in the back. We didn't have a nutrition plan. That was then."

At this point, the spot gets a dose of 2015 imagery and a more vibrant voiceover. "This is now. Athletes have evolved. We are today's athletes. We are focused. We push ourselves further. We are all players now. We have no off-season. We demand better. And we're obsessed on what we put in our bodies. Sports have evolved. And so have sports drinks. Upgrade your game. Upgrade to BodyArmor." (See the full spot here.)

Support includes Internet and social media such as Facebook, YouTube and Twitter via a number of hashtags (#ThisIsNOW. #UpgradeYourSportsDrink #UpgradeYourGame).

BodyArmor gained some notoriety in 2012 when it was sued by Under Armour over alleged trademark infringement. The case was settled in 2013, with terms not disclosed.

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