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NEWS REAL

• The Oakland Raiders, playing their last season in the Bay Area before a planned move to Las Vegas for the 2020 NFL season, said they have signed a deal with AEG Facilities to operate their $2 billion, 65,000-seat stadium, now under construction. Full story here.

• SAP has launched “Call the Shots,” an interactive, online game that puts people in the shoes of Wimbledon champ Angelique Kerber the day before a big match. Players use SAP Tennis Analytics to get Kerber match-ready, by using data and insights to make decisions that will help – or potentially hurt – her success on the court the next day.

• FIBA, the international governing body for basketball, said the annual FIBA 3x3 World Tour Final would be held in Los Angeles 2020-23 in partnership with the Los Angeles Times media group. ‘This will undoubtedly cement the FIBA 3x3 culture in the build up to the Los Angeles 2028 Games,” said Andreas Zagklis, FIBA secretary general. 

• The IOC said that breaking (break-dancing), skateboarding, sport climbing and surfing have been provisionally included on the sports program for the 2024 Olympic Games in Paris. Skateboarding, sport climbing and surfing will make their debut on the Olympic program in Tokyo 2020.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

Wimbledon 2019
Gentlemen's Singles Seeding
1. DJOKOVIC, Novak (SRB)
2. FEDERER, Roger (SUI)
3. NADAL, Rafael (ESP)
4. ANDERSON, Kevin (RSA)
5. THIEM, Dominic (AUT)
6. ZVEREV, Alexander (GER)
7. TSITSIPAS, Stefanos (GRE)
8. NISHIKORI, Kei (JPN)
9. ISNER, John (USA)
10. KHACHANOV, Karen (RUS)

Ladies' Singles Seeding
1. BARTY, Ashleigh (AUS)
2. OSAKA, Naomi (JPN)
3. PLISKOVA, Karolina (CZE)
4. BERTENS, Kiki (NED)
5. KERBER, Angelique (GER)
6. KVITOVA, Petra (CZE)
7. HALEP, Simona (ROU)
8. SVITOLINA, Elina (UKR)
9. STEPHENS, Sloane (USA)
10. SABALENKA, Aryna (BLR)
11. WILLIAMS, Serena (USA)

Source: All England Lawn and Tennis Club

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 21-23
1. Toy Story 4 $121M
2. Child’s Play $14M
3. Aladdin $13.2M
4. Men In Black International $10.7M
5. Secret Life of Pets 2 $10.3M
6. Rocketman $5.6M
7. John Wick 3 $4M
8. Godzilla $3.8M
9. Anna $3.6M
10. Dark Phoenix $3.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Globetrotters Our Sleeves See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun022015

BodyArmor Goes Back To The Future With Gronk, Luck, Diggins, Posey, Harden

By Barry Janoff

June 2, 2015: In its on-going efforts to cut into the marketing share of Gatorade, Powerade and other sports energy drinks, BodyArmor has united its solid array of endorsers for a multi-level campaign to support its position as being the choice of today's athlete.

The effort is anchored by a TV spot, "This Is Now," that includes the participation of Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins.

BodyArmor's roster also includes Kevin Love and Sydney Leroux.

The theme of the campaign: "Sports have evolved over the years — upgraded equipment, upgraded training and upgraded nutrition — so isn’t it time for an upgraded sports drink?"

Gatorade from PepsiCo is the dominant leader in the category with some 75% of the sports drink market, according to research firm Mintel. Coca-Cola's Powerade is second at 20%. The category could top $9.3 billion in sales in 2017.

BodyArmor launched in 2011 under the auspices of Lance Collins, who also created Fuze; and Mike Repole, who co-founded Vitaminwater. Although all of its athlete endorsers also are listed as "investors," the most notable might be Kobe Bryant, who also sits on the brand's board of directors but does not appear in current marketing.

The TV spot takes on the look and feel of the iconic Movietone News reels that ran in move theaters for more than 30 years.

"Sports have evolved over the years," says a voiceover against a backdrop of black-and-white clips of current athletes in historical footage. "Back then, our (football) helmets were leather (as we see a shot of Andrew Luck). Not everyone was encouraged to play (as referee takes a basketball away from Skylar). We only drank what they gave us."

The narrative continues. "Our socks were high and our shorts were short (as we see James Harden dressed in an outdated hoops uniform). Our (hockey) masks were terrifying (exemplified by Rob Gronkowski). We wore fur. We searched for an edge. Sometimes that meant Stickum (as we see Richard Sherman with a football stuck to his hand). Other times that meant voodoo.

"We went big. Really big. It was business up front and party in the back. We didn't have a nutrition plan. That was then."

At this point, the spot gets a dose of 2015 imagery and a more vibrant voiceover. "This is now. Athletes have evolved. We are today's athletes. We are focused. We push ourselves further. We are all players now. We have no off-season. We demand better. And we're obsessed on what we put in our bodies. Sports have evolved. And so have sports drinks. Upgrade your game. Upgrade to BodyArmor." (See the full spot here.)

Support includes Internet and social media such as Facebook, YouTube and Twitter via a number of hashtags (#ThisIsNOW. #UpgradeYourSportsDrink #UpgradeYourGame).

BodyArmor gained some notoriety in 2012 when it was sued by Under Armour over alleged trademark infringement. The case was settled in 2013, with terms not disclosed.

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