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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr052016

With Kobe In Spotlight, Dr Pepper Snapple Ups Ante In BodyArmor Sports Drink

Special to NYSportsJournalism.com

April 4, 2016: The Dr Pepper Snapple Group, already an investor in and distributor of BodyArmor premium sports drinks, has increased its role with an additional $6 million stake and more support in national distribution.

With its initial $20 million investment last August, Dr Pepper Snapple Group raised its ownership position from 11.7% to 15.5%.

Its new stake in the BodyArmor business makes DPS the second-largest equity holder in the brand, behind chairman and co-founder, Mike Repole, who launched the brand in 2012.

In 2013, Kobe Bryant of the Los Angeles Lakers, now concluding his NBA career, became a significant investor in the company. He has been public about his support for the brand via social media — including Twitter, where he has more than nine million followers — and elsewhere but does not actually appear in marketing efforts.

Earlier this year, BodyArmor launched its eighth flavor, Blackout Berry, inspired by Bryant.

Also in 2013, DPS began to carry BodyArmor as an allied brand.

"BodyArmor has revolutionized the sports drink category by creating a premium, better-for-you sports drink, and consumers are connecting with it," Repole said in a statement. "We are excited by our strong growth and our continued partnership with DPS, who shares our goal to become the No. 1 sports drink."

The category leader is Gatorade, a division of PepsiCo. BodyArmor is differentiating itself with the tag, "The natural sports drink" vs. calling competitors "artificial."

BodyArmor's roster of star athletes, who are also investors in the brand, include Andrew Luck, Mike Trout, Klay Thompson, James Harden, Kristaps Porzingas, Richard Sherman, Dez Bryant, Buster Posey, Sydney Leroux and Skylar Diggins.

According to Rodger Collins, DPS president of packaged beverages, "BodyArmor has been a winning addition to our allied brand lineup, enabling us to build our presence in the growing sports drink category with a great tasting and differentiated product.

"We're very pleased to be increasing our investment in BodyArmor while working closely with its strong management team to win more fans in more places in the coming months and years," said Collins.

In addition to its flagship Dr Pepper and Snapple brands, the portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.

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