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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr052016

With Kobe In Spotlight, Dr Pepper Snapple Ups Ante In BodyArmor Sports Drink

Special to NYSportsJournalism.com

April 4, 2016: The Dr Pepper Snapple Group, already an investor in and distributor of BodyArmor premium sports drinks, has increased its role with an additional $6 million stake and more support in national distribution.

With its initial $20 million investment last August, Dr Pepper Snapple Group raised its ownership position from 11.7% to 15.5%.

Its new stake in the BodyArmor business makes DPS the second-largest equity holder in the brand, behind chairman and co-founder, Mike Repole, who launched the brand in 2012.

In 2013, Kobe Bryant of the Los Angeles Lakers, now concluding his NBA career, became a significant investor in the company. He has been public about his support for the brand via social media — including Twitter, where he has more than nine million followers — and elsewhere but does not actually appear in marketing efforts.

Earlier this year, BodyArmor launched its eighth flavor, Blackout Berry, inspired by Bryant.

Also in 2013, DPS began to carry BodyArmor as an allied brand.

"BodyArmor has revolutionized the sports drink category by creating a premium, better-for-you sports drink, and consumers are connecting with it," Repole said in a statement. "We are excited by our strong growth and our continued partnership with DPS, who shares our goal to become the No. 1 sports drink."

The category leader is Gatorade, a division of PepsiCo. BodyArmor is differentiating itself with the tag, "The natural sports drink" vs. calling competitors "artificial."

BodyArmor's roster of star athletes, who are also investors in the brand, include Andrew Luck, Mike Trout, Klay Thompson, James Harden, Kristaps Porzingas, Richard Sherman, Dez Bryant, Buster Posey, Sydney Leroux and Skylar Diggins.

According to Rodger Collins, DPS president of packaged beverages, "BodyArmor has been a winning addition to our allied brand lineup, enabling us to build our presence in the growing sports drink category with a great tasting and differentiated product.

"We're very pleased to be increasing our investment in BodyArmor while working closely with its strong management team to win more fans in more places in the coming months and years," said Collins.

In addition to its flagship Dr Pepper and Snapple brands, the portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.

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