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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep182013

BodyArmor SuperDrink Adds Some (Andrew) Luck To Its Investment, Marketing Efforts

By Barry Janoff

September 17, 2013: Last year, his first season in the NFL, Andrew Luck became one of the top young quarterbacks in the league.

Now, Luck is trying his success on Madison Avenue.

BodyArmor SuperDrink has signed the Indianapolis Colts' signal caller to multi-year deal and also said that Luck would become a brand partner and investor.

Financial terms were not disclosed.

Luck is joining a BodyArmor roster that has strong leadership — company chairman Mike Repole was co-founder of VitaminWater, whose parent company, Glaceau, was acquired by Coca-Cola for more than $4 billion in 2007 — and a strong athlete roster.

In addition to Luck, BodyArmor spokespersons include Mike Trout (Los Angeles Angeles), Buster Posey (San Francisco Giants), Rob Gronkowski (New England Patriots) Ray Rice (Baltimore Ravens), LeSean McCoy (Philadelphia Eagles) and Jason Pierre-Paul (New York Giants).

As part his agreement, Luck will appear in national and regional advertising, participate in brand events and campaigns and will "play a role in future product testing around the science of the SuperDrink," according to the company.

The partnership launched with a BodyArmor SuperDrink “#MoreThanLuck” promotion this week, which asks consumers via mobile and social media how their success relies on preparation rather than luck. People who participate will be eligible for the opportunity to work with Luck in a private coaching session. (Details here.)

"Pumped to have Andrew Luck as a member of the @DrinkBodyArmor super team. [But] don't think this is going to stop me from sacking you."

According to BodyArmor, Luck began using the product during the off-season felt it helped his performance.  His reps contacted BodyArmor executives, which eventually led to the partnership.

However, being part of the BodyArmor roster apparently will not prevent his fellow endorsers from doing their jobs on the football field.

"Pumped to have Andrew Luck as a member of the @DrinkBodyArmor super team," Jason Pierre Paul wrote on Twitter. "[But] don't think this is going to stop me from sacking you."

Gronk Gets Busy For BodyArmor

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