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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Sep172019

Kicking And Dreaming: BodyArmor Hitting The Pitch With Major League Soccer

By Barry Janoff

September 17, 2019: Kobe Bryant is coming to Major League Soccer, but not on the field and not until 2020.

BodyArmor, in which Bryant is a major investor, has signed a four-year deal to become the official sports dink for MLS, beginning with the 2020 season.

Financial details were not share.

BodyArmor said the deal was the “largest of its kind in company history in terms of overall value.”

MLS partner Coca-Cola is also an investor in the brand.

Among its athlete roster is James Harden of the NBA’s Houston Rockets, who also is an investor in MLS’ Houston Dynamo, setting up the potential for interesting crossover marketing.

AdvoCare has been the league’s category partner via a four-year deal signed in 2015, which expires after the current season.

"BodyArmor is America’s new leader in sports hydration and they are a great fit for Major League Soccer — the league for a new North America,"  Carter Ladd, MLS svp-business development, said via the league.

“BodyArmor believes in the future of Major League Soccer and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America."

The sports drink brand unveiled the alliance today on social media.

“Let’s Go MLS BodyArmor,” BodyArmor posted to its Twitter page. “BIG THINGS IN 2020 Proud to announce that BODYARMOR will be the OFFICIAL Sports Drink of MLS.”

BodyArmor will support with multi-platform marketing and have extensive presence on the sidelines and in locker rooms for MLS clubs.

The brand’s logo and branding will be featured on coolers, cups, squirt bottles and towels on MLS sidelines within the U.S.

BodyArmor and MLS said they would also collaborate on exclusive custom content featuring top MLS players and BodyArmor athlete partners.

The partnership will extend beyond MLS, including the Leagues Cup and Campeones Cup competitions.

Although the formal partnership doesn’t begin until 2020, BodyArmor said it would will be included during the inaugural Leagues Cup final between Liga MX clubs Cruz Azul and Tigres UANL in Las Vegas (Sept. 18 on ESPN2, UniMás, TUDN, TVAS, TSN1).

MLS currently has Heineken as a beer partner and Coca-Cola as its partner in the carbonated beverage and water categories.

BodyArmor will join UFC and Spartan Race as BodyArmor organization partners.

The brand’s athlete roster currently does not include any MLS players but does feature Megan Rapinoe of the U.S. Women’s National Soccer Team and the National Women’s Soccer League; and Giovani dos Santos of Liga MX Club America.

The roster also features Naomi Osaka, Harden, Baker Mayfield, Mike Trout, Skylar Diggins-Smith, Mookie Betts, Dustin Johnson, Diana Taurasi, Donovan Mitchell, Anthony Rizzo and Richard Sherman.

According to Ladd, “BodyArmor’s rise and momentum mirrors that of MLS, and we are excited to kick off the partnership at the Leagues Cup final and look forward to working with them for many years to come.”

BodyArmor said it is "on track to eclipse $700 million in retail sales by the end of 2019."


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