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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Mar202019

BodyArmor Brings Full-Court Press, Kobe, Harden To March Madness Campaign

By Barry Janoff

March 20, 2019: Seeking to have a massive impact in its first year as an official NCAA partner, BodyArmor Sports Drink has launched what it called the largest campaign in company history.

BodyArmor, which signed a multi-year deal in November to replace Powerade as the official sports drink for the NCAA and its 90 championships, including March Madness, will cover both the men’s and women’s basketball tournaments with TV, digital, social media, radio, out-of-home, in-arena signage and product placement and fan experiential marketing.

The effort was created under the auspices of NBA icon Kobe Bryant, who is one of the brand’s largest shareholders behind founder and chairman Mike Repole and Coca-Cola. (Powerade is also a Coca-Cola brand.)

As part of the agreement, BodyArmor’s logo will be seen on coolers, cups, water bottles, sidelines and bench areas at both NCAA hoops championships; and will be available in all sideline coolers and in locker rooms.

The TV leg of the campaign will debut during the first round of the NCAA Men’s Basketball Tournament (March 21) on CBS, TBS, TNT and truTV, as well as other sports networks, and run through the men's and women's Final Four and National Championship games.

Support also includes the BodyArmor Bracket Challenge, which invites people to fill out a tournament bracket on NCAA.com to see how they fare against a team of BodyArmor athlete endorsers.

The spot features NBA James Harden and Donovan Mitchell in a continuation of the brand’s campaign unveiled last year.

The creative takes a swipe at BodyArmor’s sports drink competitors — in particular category-leading Gatorade — showing Harden and Mitchell using a rotary-dial phone, a ribbon-cartridge typewriter and other obsolete tools.

The commercial asks, “James Harden and Donovan Mitchell wouldn't use outdated technology to fill out their NCAA March Madness brackets, so why would they drink an outdated sports drink?”

“We wouldn’t,” reply Harden and Mitchell.

Ads that broke last year also showed such athletes as  Harden, Mike Trout, Kristaps Porzingis and Skylar Diggins-Smith rejecting antiquated equipment and sports drinks in favor of BodyArmor.

BodyArmor said the campaign “communicates the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink.

“BodyArmor, with natural flavors & sweeteners, potassium-packed electrolytes, coconut water, vitamins and no colors from artificial sources, provides superior hydration for today’s athletes.” 

The company said the campaign comes at a “pivotal time” in it’s growth.

BodyArmor said it has seen triple-digit growth in the sports drink category for five straight years and was on pace to exceed $400 million dollars in retail sales by the end of 2018.

The BodyArmor line includes BodyArmor Sports Drink, BodyArmor Lyte and BodyArmor SportWater. 

The campaign “communicates the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink."

"The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events in all of sports, and we are thrilled that BodyArmor is going to be the hydration brand for teams and student-athletes participating in NCAA championships," Repole said via the company when the deal was signed with the NCAA.

"We know that athletes at every level are already choosing BodyArmor as their sports drink and we are excited for the opportunity to hydrate the country's best collegiate athletes as they compete at the highest level."

BodyArmor is also the official sports drink for the UFC, Spartan Race and Team Penske.

In addition to Bryant, BodyArmor endorsers and investors include Mookie Betts, James Harden, Dustin Johnson, Andrew Luck, Kristaps Porzingis, Megan Rapine, Anthony Rizzo, Diana Taurasi, Klay Thompson, Mike Trout, Richard Sherman and Skylar Diggins-Smith.

BodyArmor Powers In As Official Sports Drink For NCAA, March Madness

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