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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar202019

BodyArmor Brings Full-Court Press, Kobe, Harden To March Madness Campaign

By Barry Janoff

March 20, 2019: Seeking to have a massive impact in its first year as an official NCAA partner, BodyArmor Sports Drink has launched what it called the largest campaign in company history.

BodyArmor, which signed a multi-year deal in November to replace Powerade as the official sports drink for the NCAA and its 90 championships, including March Madness, will cover both the men’s and women’s basketball tournaments with TV, digital, social media, radio, out-of-home, in-arena signage and product placement and fan experiential marketing.

The effort was created under the auspices of NBA icon Kobe Bryant, who is one of the brand’s largest shareholders behind founder and chairman Mike Repole and Coca-Cola. (Powerade is also a Coca-Cola brand.)

As part of the agreement, BodyArmor’s logo will be seen on coolers, cups, water bottles, sidelines and bench areas at both NCAA hoops championships; and will be available in all sideline coolers and in locker rooms.

The TV leg of the campaign will debut during the first round of the NCAA Men’s Basketball Tournament (March 21) on CBS, TBS, TNT and truTV, as well as other sports networks, and run through the men's and women's Final Four and National Championship games.

Support also includes the BodyArmor Bracket Challenge, which invites people to fill out a tournament bracket on NCAA.com to see how they fare against a team of BodyArmor athlete endorsers.

The spot features NBA James Harden and Donovan Mitchell in a continuation of the brand’s campaign unveiled last year.

The creative takes a swipe at BodyArmor’s sports drink competitors — in particular category-leading Gatorade — showing Harden and Mitchell using a rotary-dial phone, a ribbon-cartridge typewriter and other obsolete tools.

The commercial asks, “James Harden and Donovan Mitchell wouldn't use outdated technology to fill out their NCAA March Madness brackets, so why would they drink an outdated sports drink?”

“We wouldn’t,” reply Harden and Mitchell.

Ads that broke last year also showed such athletes as  Harden, Mike Trout, Kristaps Porzingis and Skylar Diggins-Smith rejecting antiquated equipment and sports drinks in favor of BodyArmor.

BodyArmor said the campaign “communicates the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink.

“BodyArmor, with natural flavors & sweeteners, potassium-packed electrolytes, coconut water, vitamins and no colors from artificial sources, provides superior hydration for today’s athletes.” 

The company said the campaign comes at a “pivotal time” in it’s growth.

BodyArmor said it has seen triple-digit growth in the sports drink category for five straight years and was on pace to exceed $400 million dollars in retail sales by the end of 2018.

The BodyArmor line includes BodyArmor Sports Drink, BodyArmor Lyte and BodyArmor SportWater. 

The campaign “communicates the need for athletes to evolve all aspects of their game in order to compete, including their choice of sports drink."

"The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events in all of sports, and we are thrilled that BodyArmor is going to be the hydration brand for teams and student-athletes participating in NCAA championships," Repole said via the company when the deal was signed with the NCAA.

"We know that athletes at every level are already choosing BodyArmor as their sports drink and we are excited for the opportunity to hydrate the country's best collegiate athletes as they compete at the highest level."

BodyArmor is also the official sports drink for the UFC, Spartan Race and Team Penske.

In addition to Bryant, BodyArmor endorsers and investors include Mookie Betts, James Harden, Dustin Johnson, Andrew Luck, Kristaps Porzingis, Megan Rapine, Anthony Rizzo, Diana Taurasi, Klay Thompson, Mike Trout, Richard Sherman and Skylar Diggins-Smith.

BodyArmor Powers In As Official Sports Drink For NCAA, March Madness

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