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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov032017

BodyArmor Strengthens UFC Alliance With Athletes, New Knockout Drink, Marketing

By Barry Janoff

November 2, 2017: Last month, BodyArmor signed a multi-year deal to become the official sports drink for UFC, beginning with the 2018 season.

BodyArmor has already upped the ante, unveiling a flavor, Knockout Punch, co-branded with UFC, as well as signing the first four UFC fighters to its roster of athlete endorsers.

The news came on the eve of UFC 217, being held in New York’s Madison Square Garden on Nov. 4, during a press conference attended by one of BodyArmor’s largest investors, NBA icon and entrepreneur Kobe Bryant.

Also in attendance were UFC president Dana White and Mike Repole, co-founder and chairman for BodyArmor.

The four new UFC BodyArmor athletes are UFC bantamweight champion Cody Garbrandt, UFC heavyweight Francis Ngannou, UFC strawweight Cynthia Calvillo and UFC strawweight Michelle Waterson.

All but Watson were at the event in Madison Square Garden.

"It's a perfect fit all the way around, and we could not be more excited,” said White.

Bryant echoed that thought. offering, “It's just the beginning of a great relationship and a great partnership.”

The new flavor will be available in January. Marketing will support, featuring the new UFC brand ambassadors.

“We’re excited to join Team BodyArmor,” offered Garbrandt. “We’re taking over the Octagon.”

With the help of UFC, BodyArmor’s goal is to take down the giants in the sports-energy drink category, led by Gatorade.

It has numbers to back that up, including 110% increase in sales from last year, per BodyArmor.

“With the explosive growth that BodyArmor has seen in recent years, it’s an exciting time for the brand to team up with UFC,” Repole, who co-founded and built VitaminWater and then sold it to Coca-Cola for more than $4 billion, said when the deal with UFC was unveiled.

"A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for BodyArmor to play an important role in the hydration needs of some of the best athletes in the world.,” said Repole.

BodyArmor said its roster of pro athletes, “who are also investors in the company,” includes James Harden, Mike Trout, Andrew Luck, Klay Thompson, Dez Bryant, Skylar Diggins-Smith, Anthony Rizzo, Kristaps Porzingas (of the hometown New York Knicks), Richard Sherman and Dustin Johnson.

Bryant is the third-largest investor in the brand, according to BodyArmor.

A key element to the new alliance will see BodyArmor supply its line of high-end sports hydration products: — BodyArmor sports drink and BodyArmor LYTE — to the UFC Performance Institute’s two “BodyArmor Hydration Stations.”

UFC said that BodyArmor would also serve as the presenting sponsor of select UFC weigh-in events and provide corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

In addition, BodyArmor will have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.

UFC Deal Takes BodyArmor To The Octagon And Beyond

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