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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

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EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Nov032017

BodyArmor Strengthens UFC Alliance With Athletes, New Knockout Drink, Marketing

By Barry Janoff

November 2, 2017: Last month, BodyArmor signed a multi-year deal to become the official sports drink for UFC, beginning with the 2018 season.

BodyArmor has already upped the ante, unveiling a flavor, Knockout Punch, co-branded with UFC, as well as signing the first four UFC fighters to its roster of athlete endorsers.

The news came on the eve of UFC 217, being held in New York’s Madison Square Garden on Nov. 4, during a press conference attended by one of BodyArmor’s largest investors, NBA icon and entrepreneur Kobe Bryant.

Also in attendance were UFC president Dana White and Mike Repole, co-founder and chairman for BodyArmor.

The four new UFC BodyArmor athletes are UFC bantamweight champion Cody Garbrandt, UFC heavyweight Francis Ngannou, UFC strawweight Cynthia Calvillo and UFC strawweight Michelle Waterson.

All but Watson were at the event in Madison Square Garden.

"It's a perfect fit all the way around, and we could not be more excited,” said White.

Bryant echoed that thought. offering, “It's just the beginning of a great relationship and a great partnership.”

The new flavor will be available in January. Marketing will support, featuring the new UFC brand ambassadors.

“We’re excited to join Team BodyArmor,” offered Garbrandt. “We’re taking over the Octagon.”

With the help of UFC, BodyArmor’s goal is to take down the giants in the sports-energy drink category, led by Gatorade.

It has numbers to back that up, including 110% increase in sales from last year, per BodyArmor.

“With the explosive growth that BodyArmor has seen in recent years, it’s an exciting time for the brand to team up with UFC,” Repole, who co-founded and built VitaminWater and then sold it to Coca-Cola for more than $4 billion, said when the deal with UFC was unveiled.

"A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for BodyArmor to play an important role in the hydration needs of some of the best athletes in the world.,” said Repole.

BodyArmor said its roster of pro athletes, “who are also investors in the company,” includes James Harden, Mike Trout, Andrew Luck, Klay Thompson, Dez Bryant, Skylar Diggins-Smith, Anthony Rizzo, Kristaps Porzingas (of the hometown New York Knicks), Richard Sherman and Dustin Johnson.

Bryant is the third-largest investor in the brand, according to BodyArmor.

A key element to the new alliance will see BodyArmor supply its line of high-end sports hydration products: — BodyArmor sports drink and BodyArmor LYTE — to the UFC Performance Institute’s two “BodyArmor Hydration Stations.”

UFC said that BodyArmor would also serve as the presenting sponsor of select UFC weigh-in events and provide corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

In addition, BodyArmor will have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.

UFC Deal Takes BodyArmor To The Octagon And Beyond

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