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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Nov032017

BodyArmor Strengthens UFC Alliance With Athletes, New Knockout Drink, Marketing

By Barry Janoff

November 2, 2017: Last month, BodyArmor signed a multi-year deal to become the official sports drink for UFC, beginning with the 2018 season.

BodyArmor has already upped the ante, unveiling a flavor, Knockout Punch, co-branded with UFC, as well as signing the first four UFC fighters to its roster of athlete endorsers.

The news came on the eve of UFC 217, being held in New York’s Madison Square Garden on Nov. 4, during a press conference attended by one of BodyArmor’s largest investors, NBA icon and entrepreneur Kobe Bryant.

Also in attendance were UFC president Dana White and Mike Repole, co-founder and chairman for BodyArmor.

The four new UFC BodyArmor athletes are UFC bantamweight champion Cody Garbrandt, UFC heavyweight Francis Ngannou, UFC strawweight Cynthia Calvillo and UFC strawweight Michelle Waterson.

All but Watson were at the event in Madison Square Garden.

"It's a perfect fit all the way around, and we could not be more excited,” said White.

Bryant echoed that thought. offering, “It's just the beginning of a great relationship and a great partnership.”

The new flavor will be available in January. Marketing will support, featuring the new UFC brand ambassadors.

“We’re excited to join Team BodyArmor,” offered Garbrandt. “We’re taking over the Octagon.”

With the help of UFC, BodyArmor’s goal is to take down the giants in the sports-energy drink category, led by Gatorade.

It has numbers to back that up, including 110% increase in sales from last year, per BodyArmor.

“With the explosive growth that BodyArmor has seen in recent years, it’s an exciting time for the brand to team up with UFC,” Repole, who co-founded and built VitaminWater and then sold it to Coca-Cola for more than $4 billion, said when the deal with UFC was unveiled.

"A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for BodyArmor to play an important role in the hydration needs of some of the best athletes in the world.,” said Repole.

BodyArmor said its roster of pro athletes, “who are also investors in the company,” includes James Harden, Mike Trout, Andrew Luck, Klay Thompson, Dez Bryant, Skylar Diggins-Smith, Anthony Rizzo, Kristaps Porzingas (of the hometown New York Knicks), Richard Sherman and Dustin Johnson.

Bryant is the third-largest investor in the brand, according to BodyArmor.

A key element to the new alliance will see BodyArmor supply its line of high-end sports hydration products: — BodyArmor sports drink and BodyArmor LYTE — to the UFC Performance Institute’s two “BodyArmor Hydration Stations.”

UFC said that BodyArmor would also serve as the presenting sponsor of select UFC weigh-in events and provide corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

In addition, BodyArmor will have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.

UFC Deal Takes BodyArmor To The Octagon And Beyond

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