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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Main
Wednesday
Nov142018

BodyArmor Powers Into College As Official Sports Drink For NCAA, March Madness

By Barry Janoff

November 14, 2018: The NCAA will have a new official sports drink beginning in 2019, but Coca-Cola remains a strong presence in the category.

The NCAA has signed a multi-year deal naming BodyArmor as its official sports drink, including such NCAA championships as the men’s and women’s Div. I basketball Final Four, the hockey Frozen Four and the College World Series.

BodyArmor will replace Powerade in the category.

Powerade is a division of Coca-Cola, an official corporate champion of the NCAA, which this past August became the second largest shareholder of the brand, behind founder and chairman Mike Repole.

Kobe Bryant is also listed as one of the brand’s biggest shareholders.

Financial terms of the alliance were not shared.

"The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events in all of sports, and we are thrilled that BodyArmor is going to be the hydration brand for teams and student-athletes participating in NCAA championships," Repole said via the company.

"We know that athletes at every level are already choosing BodyArmor as their sports drink and we are excited for the opportunity to hydrate the country's best collegiate athletes as they compete at the highest level."

BodyArmor said it has seen triple-digit growth in the sports drink category for five straight years and is on pace to exceed $400 million dollars in retail sales by the end of 2018.

As part of the agreement, BodyArmor’s logo will be seen on coolers, cups, water bottles, sidelines and bench areas at NCAA championships; and will be available in all sideline coolers and in locker rooms.

BodyArmor will support with marketing, including packaging and POP.

BodyArmor will have multi-media presence across NCAA partnerships and media partners. Earlier this year, Bryant was creative director for the biggest national ad campaign in BodyArmor’s history.

The brand will have presence during March Madness on-air and on the ground for the men's Div. I hoops tournament and Final Four in Minneapolis (April 6-8) and the women's tournament and Final Four in Tampa Bay (April 5-7).

BodyArmor is also the official sports drink for the UFC and Spartan Race.

The brand recently alligned with just-launched body-care brand Art of Sport, in which Bryant is also an investor.

In addition to Bryant, BodyArmor endorsers and investors include Mookie Betts, James Harden, Dustin Johnson, Andrew Luck, Kristaps Porzingis, Megan Rapine, Anthony Rizzo, Diana Taurasi, Klay Thompson, Mike Trout, Richard Sherman and Skylar Diggins-Smith.

According to Dan Gavitt, NCAA svp-basketball. "We thank BodyArmor for supporting NCAA student-athletes, and we also thank our corporate champion Coca-Cola for opening the door to this new relationship. We plan to work very closely with BodyArmor to make this a successful venture."

NCAA corporate champions include AT&T, Capital One and Coca-Cola.

NCAA corporate partners also include Buffalo Wild Wings, Buick, Google Cloud, Indeed, Infiniti, Intel, Lowe’s, Marriott Rewards, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

BodyArmor Partners With Kobe Bryant-Backed Go Art Of Sport

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