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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr152009

Boston Gears Up For Marathon Marketing

April 15, 2009: It must be spring in Boston if the Red Sox are playing at Fenway Park and marketing for the Boston Marathon on April 20 is covering the town. John Hancock is in its 23rd year as lead (aka title) sponsor of the venerable event, now in its 113th running, and adidas is in the 20th anniversary of its partnership with the Boston Athletic Association, the group that organizes the Boston Marathon. Prime sponsors also include Gatorade Endurance Formula, Poland Spring, Saturn, AT&T, JetBlue, PowerBar and HP. Among local sponsors, Long's Jewelers is the official award supplier of the Marathon and Salonpas is the official external pain reliever. The event on Being shown locally on WBZ-TV and worldwide at UniversalSports.com. In addition to TV, radio, print and out-of-home, the John Hancock Sports & Fitness Expo will be at the Hynes Veteran Memorial Convention Center April 17-19, with booths and promos from all race sponsors. Adidas has designed a limited-edition 20th anniversary shoe, the Supernova Sequence (SRP $100). Just 800 pairs will be available at www.shopadidas.com and such local retailers as Marathon Sports, City Sports, New England Running Co., and the Greater Boston Running Co. Among other sponsor activations, the AT&T Athlete Alert program will allow messages to be automatically delivered any U.S. mobile phone, a pager, or any e-mail address. Alerts will be broadcast when a runner crosses the starting line, reaches the 10K, half marathon and 30K marks, and from the finish line. The Boston Marathon is the first of this year's five World Marthon Majors, which also includes London, Berlin, Chicago and New York. If you are planning ahead, the 114th Boston Marathon is scheduled to take place April 19, 2010.

 

Click here for a full list of Boston Marathon sponsors.

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