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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jun142017

How Geico Got Its Bad News Groove On In New Martin Agency's Boyz II Men Campaign

By Barry Janoff

June 14, 2017: Sitting in the Richmond, Va. offices of The Martin Agency, members of the creative team were plotting the next move in client Geico’s "It’s What You Do" campaign.

Geico commercials in recent years have featured among others Salt-N-Pepa, Little Richard, Charo, Dikembe Mutumbo, Ickey Woods and Glady Knight’s The Pips, a strategy that has enabled the insurance firm to delve into the world of celebrity nostalgia to showcase people who have experienced the heights of popularity but are due for an impactful comeback among a new and younger demographic.

This week, Geico breaks a a multi-media campaign staring Boyz II Men, a group formed in Philadelphia in the late 1980s, who are multi-Grammy winners with 11 albums to their credit.

The "It’s What You Do" campaign features the trio of Nathan Morris, Shawn Stockman and Wanya Morris, seen here as the bearers of bad news, but with a twist: When they sing dreadful news it goes down like a spoonful of sugar.

"We actually came up with the idea of the spot first: When you’re — fill in the blank — you make anything sound good,” said Neel Williams, creative director for The Martin Agency. "We needed a smooth singer or singing group to make the spot work, and Boyz II Men was our very first choice.

"They fell right in the sweet spot of impressive talent and feel-good nostalgia. We wrote them into the script from Day One. You never know if celebrities are going to be available or up for it, so when they agreed to do the spot, we were really over the moon," said Williams.

In the lead spot, "Side Effects," the Boyz are in a pharmacy, harmonizing as a woman picks up her medication. As with most medicine, it comes with side effects, but when they are sung by Boyz II Men (“dizziness, nausea, sweaty eyelids, and in severe cases chronic flatulence — you'll be so gassy, girl") they actually make her smile.

A voiceover says, "If you’re Boyz II Men, you can make anything sound good. It’s what you do. If you want to save 15% or more, you switch to Geico.

“Nathan, Wanya and Shawn were so collaborative and easy to work with,” said Justin Harris, associate creative director for The Martin Agency.

“A few days before the shoot we all sat in a room with the director and hashed it out. The process was surreal, to be sitting in a conference room with these amazing singers and throwing around lyrics like ‘chronic flatulence’ and ‘excessive earwax’,” said Harris.

In a separate faux "Informercial" spot, Boyz II Men offer their singing services to save people from being "brutally honest with friends and relatives, which could lead to loss of friendship, respect. And potentially your front teeth."

"The Geico ‘It’s What You Do’ campaign has been the gift that keeps on giving," said Williams. “Ken Marcus (senior writer) and Sean Riley (creative director) created the concept and developed the first five rounds of work.”

Williams indicated that the Boyz II Men effort might be the end of the line for the “It’s What You Do” creative.

"Lucky for me and Justin, they decided to open up the brief for the sixth and final round," said Williams.

In addition to the main spots, the campaign will be expanded when Boyz II Men are scheduled to perform live on Geico’s Facebook Page June 25 (4 PM EST). The Boyz are asking people to send them requests via Twitter with the hash tag #BadNewzBoyz and they will sing as many bad news messages as they can.

The Boyz also populate a Geico Web page that links to insurance information.

According to Harris, the shoot was as fun as it was a dedication to the process.

"It was a mixture of laughter and amazement because they honestly do make everything sound good," said Harris.

“On the day of the shoot, they couldn’t have performed better. It was a long day and they were 100% invested from the first take all the way though the 'Bad Newz' extended content at the end of the day."

As the “Infomercial" spot indicates, among the dozen or so eight-to-15 second bad news singing messages people can send to friends or relatives are:

"Bad Haircut" (“Your haircut looks like it wad done by a blind barnyard animal”)

"Bad Cooking" (“Your cooking is so bad it makes me gag a little just thinking about it”)

"Birthday" (“My bad, I totally forgot your birthday . . .  again”)

"Bad Dancing" (“Last night you danced like no one was watching, but, girl, everyone was watching”)

And even one to send your social media-challenged parents, "Mom and Dad" ("Please stop liking every single one of my posts").

“Every time we threw a new lyric at them, they worked out the phrasing and melodies within a couple minutes, then performed it to perfection all while hitting their marks,” said Harris. "If you watch the behind the scenes video, you get a sense for how many different things we tried and how Boyz II Men rolled with the punches all day long."

The spot directs people to YouTube.com/Geico, where the full playlist is available. A disclaimer offers: "Start social-media-ing your bad news today. Geico not responsible for destroying relationships, burning metaphorical bridges or turning friends into frenemies."

According to a "Behind the Scenes" video, Boyz II Men watched previous Geico commercials and said, “We want in.”

"We saw Salt-N-Pepa, we said, cm’on. We saw the Ice T commercial ("Is that Ice T?" "No, it's lemonade!") and got fed up. We called management and said We need to have one of those commercials.”

However, according to The Martin Agency, that was "on-screen humorous sarcasm. We reached out to Boyz II Men first."

Boyz II Men did an Old Navy commercial in 2013.

BoysZ II Men are currently on The Total Package Tour with New Kids on the Block and Paula Abdul.

For Geico, Boyz II Men Make Nausea, Sweaty Eyelids Sound Cool

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