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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov162016

Brady, Carmelo, Ja Rule Find Greatness Is Fleeting In New Foot Locker Effort

By Barry Janoff

November 16, 2016: As the holidays approach, retailer Foot Locker is rolling out marketing to support the fifth year of its "The Week of Greatness," highlighting its new releases in sports footwear and apparel as well as sales and specials.

The multi-media campaign is anchored by a series of humorous TV spots starring, respectively, New England Patriots quarterback Tom Brady — who gets to parody his involvement in ‘deflate-gate” — Carmelo Anthony of the New York Knicks, Kyrie Irving from the defending NBA champion Cleveland Cavaliers, Grammy nominated musician Ja Rule; and, for Foot Locker Europe, two of the top players in soccer: Gareth Bale from Real Madrid (and the Welsh National Team) and Anthony Martial from Manchester United (and the French National Team).

The effort, under the brand’s umbrella "Foot Locker. Approved." campaign, also includes Internet, social media and in-store. It will run into January across broadcast and cable networks.

Foot Locker said it pumped up the volume this year to celebrate the fifth anniversary of its Week of Greatness, which in previous years has featured spots featuring such athletes as Stephen Curry, Mike Tyson, Evander Holyfield, Tim Duncan and Manny Pacquiao.

"Celebrating our fifth 'Week of Greatness,' with hilarious anecdotes of greatness from the likes of Tom Brady, Carmelo Anthony, Ja Rule, Kyrie Irving and more is really special," Jake Jacobs, evp and CEO for Foot Locker North America, said in a statement. "This is an event that our customers truly look forward to and we’re proud to have grown the campaign over the years."

In his spot, "Week of Greatness with Tom Brady," the quarterback regurgitates deflate-gate, which traces back to what were called "illegal under-inflated footballs" used by Brady and the Patriots in their 45-7 win over the Indianapolis Colts in the AFC championship game on Jan. 18, 2015. After months of litigation it resulted in Brady being suspended for the first four games of the 2016 season.

Two guys holding bags of Foot Locker goods walk into a diner and wonder, "How is it possible that Foot Locker’s Week of Greatness keeps getting better after all these years. Kind of maked you wonder what Foot Locker has been up to."

Unknown to them, Brady is sitting at the counter. "That’s an unfortunate mindset you’ve got there," he says calmly before getting more and more agitated. "Just because something is great year after year doesn’t mean that anything is going on. Why can’t some things just be great?!"

Brandy is now in full pissed-off mode. "It starts with questions. Then questions turn into assumptions. And assumptions turn into vacations. So why would you punish the Week of Greatness for something that never happened?!"

In his spot, Carmelo Anthony finds that even during The Week of Greatness, it’s hard to please some critics.

Anthony is seen in a gym, where he runs into two guys who have been shopping in Foot Locker. "Foot Locker," he says to them when he sees their purchases. "The Week of Greatness is back for Year Five," says one of the guys. "You been there?" "Not yet,” says Anthony, "but I plan on it."

"You don’t seem too urgent," one of the guys observes. "The window for greatness closes fast."

"I’ve experienced my fair share of greatness," Anthony says.

“You’re definitely really good," replies one of the guys. "But greatness . . . "

An offended Anthony then lists his achievements, but finds the pair are hard to please.

"I’m a nine-time All-Star," he begins. "That’s a popularity contest," they reply.

"I won a national championship in college (with Syracuse)." "That doesn’t really count."

"I won three gold medals (in the Summer Olympics with the U.S. National Team)." "Against like, Peru."

Anthony then finds out the the two guys "spend a lot of time posting comments on the Internet."

According to Anthony, "Foot Locker always has hysterical spots with athletes and celebs making fun of themselves. I’m in good company. I have high expectations for myself and am very proud of my accomplishments, but it’s only healthy to laugh at yourself now and then."

Ja Rule also finds that, like greatness, fame is fleeting. In his spot, "Ja Ride," we see him driving a high-end SUV and talking with three men who have been shopping in Foot Locker. When they comment on how The Week of Greatness is in its fifth year, Ja Rule says, "You can’t take sustained greatness for granted. Hold on to greatness because you can lose it, just like that." The twist here is that Ja Rule has been hired by the others as an Uber-type driver working for Ja Ride.

Irving touts Kids Foot Locker in his spot, "Video Game," in which a kid is scoring major points playing as Kyrie in NBA2K17 on his phone. Irving is also playing a game, but with much less success, based on an app in which the kid’s life can be controlled. "It’s hard being you," Irving says to the kid as the game screen shows him spilling his lunch and tripping as he runs toward a school bus.

According to Irving, "I always look forward to the Week of Greatness. "Having the opportunity to be a part of it, working with a great group of kids and showcasing a new Kyrie2 colorway is exciting."

Lead agency for North America creative is BBDO, New York.

In a spot for Foot Locker Europe, Bale and Martial execute trick shots and perform athletic skills wearing footwear from Foot Locker, but then break the Internet when they take a selfie together.

To celebrate The Week of Greatness, Foot Locker has also teamed up with online speciality pin shop PinTrill to create an exclusive, limited-edition pin pack to commemorate five years of the event. According to Foot Locker, customers who purchase Week of Greatness products in select cities will have gift-with-purchase opportunities to receive one of a limted-edition of 500 pin packs.

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