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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov162016

Brady, Carmelo, Ja Rule Find Greatness Is Fleeting In New Foot Locker Effort

By Barry Janoff

November 16, 2016: As the holidays approach, retailer Foot Locker is rolling out marketing to support the fifth year of its "The Week of Greatness," highlighting its new releases in sports footwear and apparel as well as sales and specials.

The multi-media campaign is anchored by a series of humorous TV spots starring, respectively, New England Patriots quarterback Tom Brady — who gets to parody his involvement in ‘deflate-gate” — Carmelo Anthony of the New York Knicks, Kyrie Irving from the defending NBA champion Cleveland Cavaliers, Grammy nominated musician Ja Rule; and, for Foot Locker Europe, two of the top players in soccer: Gareth Bale from Real Madrid (and the Welsh National Team) and Anthony Martial from Manchester United (and the French National Team).

The effort, under the brand’s umbrella "Foot Locker. Approved." campaign, also includes Internet, social media and in-store. It will run into January across broadcast and cable networks.

Foot Locker said it pumped up the volume this year to celebrate the fifth anniversary of its Week of Greatness, which in previous years has featured spots featuring such athletes as Stephen Curry, Mike Tyson, Evander Holyfield, Tim Duncan and Manny Pacquiao.

"Celebrating our fifth 'Week of Greatness,' with hilarious anecdotes of greatness from the likes of Tom Brady, Carmelo Anthony, Ja Rule, Kyrie Irving and more is really special," Jake Jacobs, evp and CEO for Foot Locker North America, said in a statement. "This is an event that our customers truly look forward to and we’re proud to have grown the campaign over the years."

In his spot, "Week of Greatness with Tom Brady," the quarterback regurgitates deflate-gate, which traces back to what were called "illegal under-inflated footballs" used by Brady and the Patriots in their 45-7 win over the Indianapolis Colts in the AFC championship game on Jan. 18, 2015. After months of litigation it resulted in Brady being suspended for the first four games of the 2016 season.

Two guys holding bags of Foot Locker goods walk into a diner and wonder, "How is it possible that Foot Locker’s Week of Greatness keeps getting better after all these years. Kind of maked you wonder what Foot Locker has been up to."

Unknown to them, Brady is sitting at the counter. "That’s an unfortunate mindset you’ve got there," he says calmly before getting more and more agitated. "Just because something is great year after year doesn’t mean that anything is going on. Why can’t some things just be great?!"

Brandy is now in full pissed-off mode. "It starts with questions. Then questions turn into assumptions. And assumptions turn into vacations. So why would you punish the Week of Greatness for something that never happened?!"

In his spot, Carmelo Anthony finds that even during The Week of Greatness, it’s hard to please some critics.

Anthony is seen in a gym, where he runs into two guys who have been shopping in Foot Locker. "Foot Locker," he says to them when he sees their purchases. "The Week of Greatness is back for Year Five," says one of the guys. "You been there?" "Not yet,” says Anthony, "but I plan on it."

"You don’t seem too urgent," one of the guys observes. "The window for greatness closes fast."

"I’ve experienced my fair share of greatness," Anthony says.

“You’re definitely really good," replies one of the guys. "But greatness . . . "

An offended Anthony then lists his achievements, but finds the pair are hard to please.

"I’m a nine-time All-Star," he begins. "That’s a popularity contest," they reply.

"I won a national championship in college (with Syracuse)." "That doesn’t really count."

"I won three gold medals (in the Summer Olympics with the U.S. National Team)." "Against like, Peru."

Anthony then finds out the the two guys "spend a lot of time posting comments on the Internet."

According to Anthony, "Foot Locker always has hysterical spots with athletes and celebs making fun of themselves. I’m in good company. I have high expectations for myself and am very proud of my accomplishments, but it’s only healthy to laugh at yourself now and then."

Ja Rule also finds that, like greatness, fame is fleeting. In his spot, "Ja Ride," we see him driving a high-end SUV and talking with three men who have been shopping in Foot Locker. When they comment on how The Week of Greatness is in its fifth year, Ja Rule says, "You can’t take sustained greatness for granted. Hold on to greatness because you can lose it, just like that." The twist here is that Ja Rule has been hired by the others as an Uber-type driver working for Ja Ride.

Irving touts Kids Foot Locker in his spot, "Video Game," in which a kid is scoring major points playing as Kyrie in NBA2K17 on his phone. Irving is also playing a game, but with much less success, based on an app in which the kid’s life can be controlled. "It’s hard being you," Irving says to the kid as the game screen shows him spilling his lunch and tripping as he runs toward a school bus.

According to Irving, "I always look forward to the Week of Greatness. "Having the opportunity to be a part of it, working with a great group of kids and showcasing a new Kyrie2 colorway is exciting."

Lead agency for North America creative is BBDO, New York.

In a spot for Foot Locker Europe, Bale and Martial execute trick shots and perform athletic skills wearing footwear from Foot Locker, but then break the Internet when they take a selfie together.

To celebrate The Week of Greatness, Foot Locker has also teamed up with online speciality pin shop PinTrill to create an exclusive, limited-edition pin pack to commemorate five years of the event. According to Foot Locker, customers who purchase Week of Greatness products in select cities will have gift-with-purchase opportunities to receive one of a limted-edition of 500 pin packs.

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