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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov162016

Brady, Carmelo, Ja Rule Find Greatness Is Fleeting In New Foot Locker Effort

By Barry Janoff

November 16, 2016: As the holidays approach, retailer Foot Locker is rolling out marketing to support the fifth year of its "The Week of Greatness," highlighting its new releases in sports footwear and apparel as well as sales and specials.

The multi-media campaign is anchored by a series of humorous TV spots starring, respectively, New England Patriots quarterback Tom Brady — who gets to parody his involvement in ‘deflate-gate” — Carmelo Anthony of the New York Knicks, Kyrie Irving from the defending NBA champion Cleveland Cavaliers, Grammy nominated musician Ja Rule; and, for Foot Locker Europe, two of the top players in soccer: Gareth Bale from Real Madrid (and the Welsh National Team) and Anthony Martial from Manchester United (and the French National Team).

The effort, under the brand’s umbrella "Foot Locker. Approved." campaign, also includes Internet, social media and in-store. It will run into January across broadcast and cable networks.

Foot Locker said it pumped up the volume this year to celebrate the fifth anniversary of its Week of Greatness, which in previous years has featured spots featuring such athletes as Stephen Curry, Mike Tyson, Evander Holyfield, Tim Duncan and Manny Pacquiao.

"Celebrating our fifth 'Week of Greatness,' with hilarious anecdotes of greatness from the likes of Tom Brady, Carmelo Anthony, Ja Rule, Kyrie Irving and more is really special," Jake Jacobs, evp and CEO for Foot Locker North America, said in a statement. "This is an event that our customers truly look forward to and we’re proud to have grown the campaign over the years."

In his spot, "Week of Greatness with Tom Brady," the quarterback regurgitates deflate-gate, which traces back to what were called "illegal under-inflated footballs" used by Brady and the Patriots in their 45-7 win over the Indianapolis Colts in the AFC championship game on Jan. 18, 2015. After months of litigation it resulted in Brady being suspended for the first four games of the 2016 season.

Two guys holding bags of Foot Locker goods walk into a diner and wonder, "How is it possible that Foot Locker’s Week of Greatness keeps getting better after all these years. Kind of maked you wonder what Foot Locker has been up to."

Unknown to them, Brady is sitting at the counter. "That’s an unfortunate mindset you’ve got there," he says calmly before getting more and more agitated. "Just because something is great year after year doesn’t mean that anything is going on. Why can’t some things just be great?!"

Brandy is now in full pissed-off mode. "It starts with questions. Then questions turn into assumptions. And assumptions turn into vacations. So why would you punish the Week of Greatness for something that never happened?!"

In his spot, Carmelo Anthony finds that even during The Week of Greatness, it’s hard to please some critics.

Anthony is seen in a gym, where he runs into two guys who have been shopping in Foot Locker. "Foot Locker," he says to them when he sees their purchases. "The Week of Greatness is back for Year Five," says one of the guys. "You been there?" "Not yet,” says Anthony, "but I plan on it."

"You don’t seem too urgent," one of the guys observes. "The window for greatness closes fast."

"I’ve experienced my fair share of greatness," Anthony says.

“You’re definitely really good," replies one of the guys. "But greatness . . . "

An offended Anthony then lists his achievements, but finds the pair are hard to please.

"I’m a nine-time All-Star," he begins. "That’s a popularity contest," they reply.

"I won a national championship in college (with Syracuse)." "That doesn’t really count."

"I won three gold medals (in the Summer Olympics with the U.S. National Team)." "Against like, Peru."

Anthony then finds out the the two guys "spend a lot of time posting comments on the Internet."

According to Anthony, "Foot Locker always has hysterical spots with athletes and celebs making fun of themselves. I’m in good company. I have high expectations for myself and am very proud of my accomplishments, but it’s only healthy to laugh at yourself now and then."

Ja Rule also finds that, like greatness, fame is fleeting. In his spot, "Ja Ride," we see him driving a high-end SUV and talking with three men who have been shopping in Foot Locker. When they comment on how The Week of Greatness is in its fifth year, Ja Rule says, "You can’t take sustained greatness for granted. Hold on to greatness because you can lose it, just like that." The twist here is that Ja Rule has been hired by the others as an Uber-type driver working for Ja Ride.

Irving touts Kids Foot Locker in his spot, "Video Game," in which a kid is scoring major points playing as Kyrie in NBA2K17 on his phone. Irving is also playing a game, but with much less success, based on an app in which the kid’s life can be controlled. "It’s hard being you," Irving says to the kid as the game screen shows him spilling his lunch and tripping as he runs toward a school bus.

According to Irving, "I always look forward to the Week of Greatness. "Having the opportunity to be a part of it, working with a great group of kids and showcasing a new Kyrie2 colorway is exciting."

Lead agency for North America creative is BBDO, New York.

In a spot for Foot Locker Europe, Bale and Martial execute trick shots and perform athletic skills wearing footwear from Foot Locker, but then break the Internet when they take a selfie together.

To celebrate The Week of Greatness, Foot Locker has also teamed up with online speciality pin shop PinTrill to create an exclusive, limited-edition pin pack to commemorate five years of the event. According to Foot Locker, customers who purchase Week of Greatness products in select cities will have gift-with-purchase opportunities to receive one of a limted-edition of 500 pin packs.

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