Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Feb042019

What's Next For Patriots Super Bowl MVP Edelman, QB Brady: Going To Disney World

By Barry Janoff

February 4, 2019: It only took minutes after the New England Patriots defeated the Los Angeles Rams, 13-3, in Super Bowl LIII for the first post-game commercial to be filmed.

Amid the crush of players, officials and media, game MVP Julian Edelman and quarterback Tom Brady of the Patriots were hugging and dancing, being covered by a torrent of confetti.

Then someone from Walt Disney marketing yelled, "Justin, the Disney commercial.”

Seconds later, the wide receiver and Brady looked into a nearby camera and yelled, “We’re going to Disney World! Wooooo!” Then they hugged again.

That was the response to a voiceover question in an umbrella campaign, “What’s Next?”, that has been asked of Super Bowl MVPs since Phil Simms of the New York Giants heard in in 1987 after winning Super Bowl XXXV: “You just won the Super Bowl. What are you going to do next?”

According to Darrell Fry, Sports Media Director, Walt Disney World Resort, “The star tandem of quarterback Tom Brady and wide receiver Julian Edelman just shouted 'We’re going to Disney World!' into the cameras Sunday night moments after their New England Patriots clinched an NFL record-tying sixth Super Bowl championship in Atlanta.

“Once Brady and Edelman arrive at Walt Disney World Resort, they will be celebrated with a magical parade at Magic Kingdom Park on Monday, (beginning at approximately 2:40 PM. ET). Thousands of cheering Patriots fans are expected to line Main Street, U.S.A. for the festivities.”

The celebration for the players and their families will include popular Disney characters, festive music and lots of confetti, as well as Brady and Edelman having fun experiencing some signature attractions.

The Disney Parks Blog will live-stream the festivities and parade.

(Editor's Note: See the parade here.)

The spot shows action from Super Bowl LIII, including passes from Brady to Edelman.

As with past "What's Next?" spots, it plays out to the song, "When You Wish Upon a Star," and ends with a shot of fireworks over Cinderella's castle. (See the full spot here.)

Brady finished the game 21-35 for 262 passing yards, while Edelman had ten catches for 141 yards.

Brady was named MVP of Super Bowls XXXVI, XXXVIII, XLIX and LI.

The Patriots have appeared in 11 Super Bowls since Super Bowl XX in 1986 and five since 2011.

Back to Home Page