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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Oct182018

Brady Still Rules, But Mahomes Making Mark With Top-Selling NFL Merchandise

By Barry Janoff

October 18, 2018: Patrick Mahomes is making an impact in the NFL during his sophomore year, quarterbacking the Kansas City Chiefs to one of the best records in the league with stats that have him at or near the top of most charts.

The 24-year-old is also making an impact in NFL merchandise sales.

Mahomes, who played for three seasons at Texas Tech before being drafted by the Chiefs in 2017 is a fan favorite with college merchandise, topped sales of all women’s collegiate fashion tops from G-III Apparel Group.

His overall merchandise sales have him at No. 42 among all NFL players in sales of all licensed NFL merchandise during the off-season through the pre-season (March 1-Aug. 31), according to new figures from the NFL Players Assn.

His standing among the Top 50 best-selling NFL player merchandise is certain to rise with the release of in-season sales numbers, especially if his 2018 performance continues.

However, New England Patriots QB Tom Brady reclaimed the top spot in overall sales after finishing No. 2 to Nick Foles on the first quarter list.

The NFLPA did not release specific sales from retail merchandise.

Revenue from all 32 NFL teams was a record $13.7 billion in 2017, according to industry analysts, up from $13.1 billion in 2016 and $12.2 billion in 2015.

Dallas Cowboys QB Dak Prescott topped jersey sales and New York Giants rookie running back Saquon Barkley had the leading collegiate co-branded Fathead wall decals, according the the NFLPA.

Overall, 21 quarterbacks were among the Top 50 best sellers on the list, followed by running backs with ten.

Wide receivers occupied eight slots, and tight ends had three.

On the defensive side, eight players made the Top 50 list this quarter,

According to the NFLPA, “Brady is the only player to top the NFLPA’s quarterly Top 50 Players Sales List six different times — including twice as year-end retail king.”

This also marks a record 13th appearance for Brady in the Top Three since the Player Sales List’s inception in 2014, and he has never ranked outside of the top nine.

In specific categories, Brady led all players in socks sold by Strideline, FBF Originals and Freaker; Funko Pop! Vinyl sales; cornhole boards sold by Victory Tailgate and Wild Sports; licensed headwear from Lids and New Era; and jigsaw puzzles by MasterPieces.

He had to settle for No. 2  behind Prescott in jersey sales, including men’s, women’s and children’s versions.

Philadelphia Eagles QB and Super Bowl LII MVP Nick Foles sold the most autographed memorabilia from Fanatics Authentic and The Highland Mint, twice as much as the next closest player, Brady.

Seattle Seahawks QB Russell Wilson sold more licensed novelty products by Wincraft than any other player, including buttons, clocks, drinkware, flags, banners, jewelry, luggage tags, tattoos, towels and welcome mats.

The NFLPA Top 50 Player Sales List is a verified ranking of all officially licensed, NFL player-branded merchandise sold from online and traditional retail outlets as reported by over 70 NFLPA licensees.

They include Nike, Fanatics, Outerstuff, Fathead, McFarlane Toys, FOCO, Wincraft and Funko. Licensed product categories include men’s, women’s and youth game jerseys and T-shirts, player murals, figurines, matted and framed photos, bobbleheads, drinkware, jewelry and and electronic device accessories.

The Top 10 among all licensed product sold:

1. Tom Brady, QB, New England Patriots
2. Dak Prescott, QB, Dallas Cowboys
3. Carson Wentz, QB, Philadelphia Eagles
4. Ezekiel Elliott, RB, Dallas Cowboys
5. Aaron Rodgers, QB, Green Bay Packers
6. Saquon Barkley, RB, New York Giants
7. Jimmy Garoppolo, QB, San Francisco 49ers
8. Nick Foles, QB, Philadelphia Eagles
9. Antonio Brown, WR, Pittsburgh Steelers
10. Odell Beckham Jr., WR, New York Giants

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