Super Bowl Champ Tom Brady Is The G.O.A.T. Of NFL’s $1.6B Official Merch Sales
Wednesday, April 24, 2019 at 07:33PM in NFL, NFL, NFL sales, NFLPA, Tom Brady, sports marketing

By Barry Janoff

April 24, 2019: Winning the Super Bowl is not getting old for Tom Brady, and neither is being the player with the best-selling NFL merchandise.

For a second straight year, consumer spending made the New England Patriots quarterback No. 1 on the year-end Top 50 Player Sales List, according to the NFL Players Assn.

Numbers are based on total sales of all officially licensed NFL player merchandise from March 1, 2018 through Feb. 28, 2019, which includes Super Bowl LIII.

The NFLPA did not release specific sales numbers but did say that official licensees generated record retail sales, exceeding $1.6 billion during the year.

According to NFLPA, Brady is the only player to claim the retail crown three times. Seattle Seahawks quarterback Russell Wilson has finished on top of the year-end sales list twice.
This also marks a record 15th appearance for Brady among the Top Three best-selling player merchandise since the list’s inception in 2014. Overall, he has never ranked outside of the Top Nine.

Dak Prescott, quarterback for the Dallas Cowboys, was No. 2 in sales for a third straight year.

Running back teammate Ezekiel Elliott was No. 4, meaning the duo has held two of the top four spots on the last eight Top 50 player lists, according to the NFLPA.

Carson Wentz, quarterback for the Philadelphia Eagles, was No. 3

Kansas City Chiefs quarterback Patrick Mahomes II came in No. 5 following his All-Pro season.

Several players in the Top 25 should fare as least as well in upcoming sales lists as they all have changed teams and should fare well in sales of jerseys and other merchandise with new team logos.

Wide receiver Antonio Brown (No. 11) moved from the Pittsburgh Steelers to the Oakland Raiders, wide receiver Odell Beckham Jr. (No. 13) went from the New York Giants to the Cleveland Browns and quarterback Nick Foles (No. 24), left the Eagles to join the Jacksonville Jaguars.

The five most popular Nike jerseys were Brady (jersey No. 12), Khalil Mack (No. 52), Mahomes (No. 15), Todd Gurley (No. 30) and Super Bowl LIII MVP Julian Edelma (No. 11).

The top selling collegiate alumni football jerseys from Nike were LeSean McCoy (Pittsburgh), Brady (Michigan), Bryant (Oklahoma State), Joe Thomas (Wisconsin) and Marcus Mariota (Oregon).

Giants running back Saquon Barkley at No. 6 overall was the highest ranking rookie on the NFLPA list since Ezekiel Elliott topped the year-end list in 2016.

Baker Mayfield (No. 12), Sam Darnold No. 26), Leighton Vander Esch No. 31) and Josh Allen (No. 48) were the other rookies among the Top 50.

"This marks a record 15th appearance for Brady among the Top Three best-selling player merchandise since the list’s inception in 2014."

Fathead wall decals and cutouts of Brady, Barkley, Beckham Jr., Mayfield and Mahomes II were the best-sellers.

Brady also sold the most cake toppers from DecoPac, jigsaw puzzles from MasterPieces, youth apparel from Outerstuff and pet jerseys from Pets First.

The NFLPA Top 50 Player Sales List is the only verified ranking of all officially licensed, NFL player-branded merchandise sold from online and traditional retail outlets as reported by more than 70 NFLPA licensees.

They include Fanatics, Outerstuff, Nike, Fathead, FOCO, Wincraft and Funko. Licensed product categories include video games, trading cards, men’s, women’s and youth game jerseys, T-shirts and hoodies, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, plush, drinkware and pet products.

Top 25 NFL Players (based on officially licensed products sold March 1, 2018-Feb. 28, 2019).
1, Tom Brady, QB, New England Patriots
2. Dak Prescott, QB, Dallas Cowboys
3. Carson Wentz, QB, Philadelphia Eagles
4. Ezekiel Elliott, RB, Dallas Cowboys
5. Patrick Mahomes II, QB, Kansas City Chiefs
6. Saquon Barkley, RB, New York Giants
7. Aaron Rodgers, QB, Green Bay Packers
8. Deshaun Watson, QB, Houston Texans
9. Khalil Mack, LB, Chicago Bears
10. Drew Brees, QB, New Orleans Saints
11. Antonio Brown, WR Pittsburgh Steelers*
12. Baker Mayfield, QB, Cleveland Browns
13. Odell Beckham Jr., WR, New York Giants*
14. Todd Gurle, RB, Los Angeles Rams
15. Rob Gronkowski, TE, New England Patriots
16. Adam Thielen, WR, Minnesota Vikings
17. Mitch Trubisky, QB, Chicago Bears
18. Alvin Kamara, RB New Orleans Saints
19. Russell Wilson, QB, Seattle Seahawks
20. Zach Ertz, TE, Philadelphia Eagles
21. Travis Kelce, TE, Kansas City Chiefs
22. JuJu Smith-Schuster, WR, Pittsburgh Steelers
23. Jimmy Garoppolo, QB, San Francisco 49ers
24. Nick Foles, QB, Philadelphia Eagles*
25. Julian Edelman, WR, New England Patriots

*Now with new team
Source: NFLPA

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