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Brand Keys 2009 Sports Loyalty Index

The Brand Keys Sports Loyalty Index gives an apples-to-apples comparison of the intensity with which fans support the home team vs. the corresponding values for the fans of the other teams in the market. Click here to learn more about the Index, including information on how Brand Keys can custom-tailor an edition for your company.

(Brand Keys is not affiliated with NYSportsJournalism.com. Please contact Brand Keys with questions and comments regarding their Sports Loyalty Index.)

Here are the top and bottom (5) teams in each league surveyed by Brand Keys, New York:


Major League Baseball

Top Five
1. Boston Red Sox
2. Philadelphia Phillies
3. New York Mets (tie)
3. New York Yankees (tie)
4. Anaheim Angels (tie)
4. Los Angeles Dodgers (tie)
5. Oakland Athletics

Bottom Five
15. Florida Marlins
16. Seattle Mariners (tie)
16. Washington Nationals (tie)
16. Colorado Rockies (tie)
16. Texas Rangers (tie)
17. Kansas City Royals
18. Baltimore Orioles
19. Pittsburgh Pirates


National Football League

Top Five
1. New England Patriots
2. Indianapolis Colts
3. Pittsburgh Steelers
4. New York Giants
5. Tennessee Titans

Bottom Five
17. St. Louis Rams
18. Houston Texans
19. Detroit Lions
20. Oakland Raiders
21. Cincinnati Bengals


National Basketball Association

Top Five
1. San Antonio Spurs
2. Detroit Pistons
3. Los Angeles Lakers
4. Dallas Mavericks
5. Phoenix Suns (tie)
5. Boston Celtics (tie)

Bottom Five
16. Memphis Grizzlies
17. Sacramento Kings
18. Golden State Warriors
19. Atlanta Hawks
20. Charlotte Bobcats


National Hockey League

Top Five
1. Detroit Red Wings
2. San Jose Sharks
3. New Jersey Devils (tie)
3. Philadelphia Flyers (tie)
5. Boston Bruins
5. Calgary Flames

Bottom Five
20. New York Islanders
21. Los Angeles Kings
22. Nashville Predators (tie)
22. St. Louis Blues (tie)
23. Atlanta Thrashers
24. Phoenix Coyotes