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NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jan232018

Consumers Reward MLB, Pepsi, Hyundai Even As They Redefine Brand Loyalty

By Barry Janoff

January 23, 2018: Stating that “‘Business as usual’ won’t cut it in today’s brandscape,” brand engagement and customer loyalty research consultancy Brand Keys has unveiled its 23rd annual Customer Loyalty Engagement Index, covering 84 categories and 761 brands.

Although consumer needs and priorities are continually shifting and being redefined, Brand Keys said this study marked a change of historic proportions.

“This is the first time since the Index was initiated nearly 25 years ago where basic tenets of consumer loyalty and engagement have been turned upside-down,” Robert Passikoff, president for Brand Keys, New York, said upon the release of the report.

“We’ve never encountered such value-adjustments before. But then, we haven’t seen this level of political polarization and social turmoil occurring at the same time since we began taking these assessments,” said Pasikoff.

Brand Keys noted that how consumers view a category, and how they compare competing brands, changed dramatically in 94% of the measured categories. That shift resulted in brand engagement and loyalty transformation and an accompanying shift in brand leadership of 58%, per the study.

Considering the upheaval being revealed among consumer tastes, brands that topped the list in each of their specific categories have plenty of reason to smile.

MLB, for example, appears to be thriving in a landscape where the NFL has taken a hit due to political and other factors.

MLB was named No. 1 in the Major League Sports category, which follows its claiming of the No. 1 from the NFL after ten years in the the 2017 Brand Keys Sports Fan Loyalty Index.

According to Passikoff, “The brand whose drivers come closest to meeting — or even exceeding —those of the category Ideal is always the one whose customers will demonstrate the highest levels of engagement and loyalty over the next 12 to 18 months.”

Among the other leaders in the Customer Loyalty Engagement Index:

Reebok was tops among Athletic Footwear

Pepsi was No. 1 in Soft Drinks, Diet Pepsi in the Diet Soda division

• PepsiCo siblings Doritos led Snacks-Tortillas and Lay’s topped Snacks-Potato Chips

Red Bull led Energy Drinks

• Chick-fil-A topped QSR

• Big 5 Sporting Goods was the leader in Retail - Sporting Goods

Lego was No. 1 in the Toys category

Hyundai was the leader in Automotive

• Delta topped Airlines

Coors was the No. 1 regular beer, Miller Lite the No. 1 light beer

Jack Daniel’s topped Whiskey

• Skyy Vodka led its category

Google was named as the top Search Engine

• Facebook and Instagram tied for top Social Networking site

“The concept of brand engagement is pretty straightforward,” said Passikoff. “Consumers have an Ideal in mind for every product and service; it’s a yardstick to measure brands.”

However, he stressed, “Decision-making has become increasingly more emotionally driven over the past decade. But the addition of tribal political and activist social values has transformed the brand space into something marketers have never faced. ‘Business as usual’ won’t cut it in this brandscape.”

According to Brand Keys, the top five sectors reacting most to values associated with Social Activism, including Empathy, Equality, Empowerment, Individualism, and Pride, were:

1. Retail (all sectors)
2. Restaurants (all sectors)
3. Social Networking
4. Smartphones
5. Consumer Packaged Goods

Concurrently, the top five sectors reacting most to values like Personal Responsibility, Moral Order, Family Values, Fiscal Conservatism, and Established Social Structures, all associated with Political Tribalism were:

1. Broadcast and Cable News
2. Online Brokerage
3. Banks / Credit Cards
4. Automotive
5. Hotels (luxury)

“The result is a massive change in what consumers want and equally massive gaps between what they want and what brands are seen as capable of delivering,” said Passikoff. “Happily, brand engagement metrics can help identify and close that gap and help marketers stay on the path to profitability.”

For the 2018 Customer Loyalty Engagement Index survey, 50,527 consumers, 16-65 years of age from the nine U.S. Census Regions, self-selected the categories in which they are consumers and the brands for which they are customers.

Among them, 50% were interviewed by phone, 35% via face-to-face interviews and 15% online.

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