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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NFL (1)

Tuesday
Mar222011

Phillies Hit Home Run In 2011 Brand Keys Sports Loyalty Engagement Study

March 22, 2011: The San Francisco Giants may have won the 2010 World Series, but they failed to take the title of the team with the most loyal fans. That honor goes to the Philadelphia Phillies, according to marketing and research firm Brand Keys, which has released the 2011 Brand Keys Sports Loyalty Engagement Index to coincide with the start of the MLB season.

The Sports Loyalty Index, now in its 19th season, was designed "to help professional sports teams’ management identify precise fan loyalty rankings in hometown [and national] markets," according to Robert Passikoff, founder and president of New York-based Brand Keys. “These insights allow league and team marketers to identify areas that need strategic brand coaching,” said Passikoff in a statement.

The top five MLB teams in 2011, per the Sports Loyalty Index, are the Phillies, New York Yankees, Boston Red Sox, Giants and Los Angeles Dodgers.

Brand Keys said it surveyed 250 fans within the market of each pro team in baseball, the NFL, NBA and NHL in February to help accumulate information. “Everybody loves a winner, but it’s important to note that win/loss ratios do not entirely govern fan loyalty," said Passikoff.

The Sports Loyalty Index is based on four factors:

Pure Entertainment: How well a team performs, but more importantly, how exciting is their play?

Authenticity: How well they play as a team (and in the case of MLB is it natural talent or steroid-enhanced performance?). New stadia can help propel this driver, and sometimes a new manager.

Fan Bonding: Are players respected and admired?

History and Tradition: Is the game, and the team, part of a fan’s and a community’s rituals, institutions and beliefs?

According to Brand Keys, the Sports Loyalty Engagement Index provides a direct comparison of the intensity with which fans within the team’s market support the home team versus corresponding values for fans of other teams in the market. “That’s important because fan loyalty correlates highly with broadcast viewership, merchandise purchase and ticket revenue," said Passikoff. "And happier fans, as well."

In 2010, Brand Key's Sports Loyalty Index ranked the top five MLB teams as Boston, the Yankees, Philadelphia, a tie between the Los Angeles Angels of Anaheim and Dodgers and a tie between the Minnesota Twins and the Milwaukee Brewers.

In the 2009 Sports Loyalty Index, the top five MLB teams were Boston, Philadelphia, a tie between the New York Yankees and Mets, the Anaheim Angels and the Oakland A's.

The bottom five MLB teams, per the 2011 Sports Loyalty Index are the Pittsburgh Pirates, Baltimore Orioles, Kansas City Royals, Arizona Diamondbacks and Seattle Mariners.

What does that mean?

“Since overall league and team rankings do correlate with viewership and merchandise sales, and rankings can be influenced depending upon how loyalty drivers are managed, it’s critical that team marketers do accurate scouting regarding the strategic ball they intend to pitch to the fans,” said Passikoff.

The 2011 Sports Loyalty Index for the NFL, NBA and NHL used the same parameters as it did for MLB. Their findings:

National Football League
Top Five
1. New England Patriots
2. Pittsburgh Steelers
3. Indianapolis Colts
4. Green Bay Packers
5. New York Jets

Bottom Five
1. Oakland Raiders
2. Cincinnati Bengals
3. Washington Redskins
4. Cleveland Browns
5. Carolina Panthers

National Basketball Assn.
Top Five
1. San Antonio Spurs
2. Los Angeles Lakers
3. Dallas Mavericks
4. Boston Celtics
5. Phoenix Suns

Bottom Five
1. Charlotte Bobcats
2. Sacramento Kings
3. Minnesota Timberwolves/Golden State Warriors
4. Memphis Grizzlies
5. Atlanta Hawks/Toronto Raptors

National Hockey League
Top Five
1. Detroit Red Wings
2. Philadelphia Flyers
3. San Jose Sharks
4. Vancouver Canucks
5. Boston Bruins

Bottom Five
1. Atlanta Thrashers
2. St. Louis Blues
3. New York Islanders
4. Phoenix Coyotes
5. Tampa Bay Lightening/Nashville Predators

Source: Brand Keys

On The Ball: Brand Keys 2010 Sports Loyalty Index

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