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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Oct162018

Beats, Nike, Marketing Partners Welcome “King” James To L.A. In Royal Fashion 

By Barry Janoff

October 16, 2018: By tradition, every new king is feted with a coronation.

And although LeBron James is entering his 16th season in the NBA, this will be his first with the Lakers, and marketing partners are rolling out the red carpet for his official coming-out party in Los Angeles.

And the Lakers and Los Angles are ready to party like its 2018.

Among the companies planning to fete King James for his first regular season game in Staples Center in a Lakers uniform (Oct. 20 vs. the Houston Rockets): Nike, Foot Locker, Beats by Dre, ESPN (which is carrying the game nationally) and such team partners as Tissot and MGM Resorts International — both of whom are also NBA partners — as well as Wish, which is the Lakers jersey-patch sponsor.

The recently released NBA 2K19 20th Anniversary Edition features James on the cover.

Beats, which in September signed a multi-year deal to become the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball, will debut its first official NBA-themed commercial on Oct. 18, "The Game Will Never Sound The Same," showing how James is getting ready for his first official game with the Lakers, and how Los Angeles has prepared for him.

The spot plays out to "California Love" from 2Pac featuring Dr. Dre and Roger Troutman.

In addition, Beats will be running the first full "Story Takeover" on NBA Instagram, with content surrounding James’ home opener, featuring LeBron wearing Beats from his locker room arrival through post-game.

Beats has also commissioned a mural of James in downtown Los Angeles, among other activation.

Nike has a new LeBron 16 “King” wine-and-gold shoe hitting the market this week — complete with an image of James sitting on a king’s throne — with Lakers’ purple-and-gold kicks and multi-media marketing soon to follow.

The “Swish” has also adorned a building near Staples Center with a huge James billboard, showing him from the back in his No. 23 Lakers jersey with text, “It’s only a crazy dream until you do it. Just do it.” There are about a dozen such billboards throughout Los Angeles.

Nike and Foot Locker have launched the second year of a pop-up House Of Hoops Courtside, which will travel across the country, with the first stop at LA Live outside Staples Center this week and weekend.

Other James marketing partners planning to support his move to Los Angeles this season include Sprite, Kia, Intel and Upper Deck.

According to online ticket marketplace StubHub, the Lakers are the most in-demand team on their site, with ticket requests to see the team having increased by 427% over last season following the off-season signing of James.

The Lakers' home opener on Oct. 20 is the “most in-demand game of the season,” with average ticket prices going for more than $900 on StubHub.

"The overwhelming demand for Lakers tickets is a testament to the value of star power on a team, with fans excited to see LeBron in his new home," Scott Jablonski, StubHub's general manager of NHL, NFL and NBA, said via the company.

"It's not often that we see this large of a spike in demand for a team that already led sales the season before. There are only a handful of athletes in the world who can make an impact on ticket demand like LeBron can."

The demand for anything LeBron includes sales of his Lakers Nike jersey and Nike basketball shoes.

LeBron’s Lakers jersey has been the top-selling NBA jersey on eBay this off-season, with more than 12,000  sold since he signed with Los Angeles on July 2.

Sales of his LeBron 15 signature shoe on eBay (which is a division of StubHub) doubled that of former teammate Kyrie Irving's Nike Kyrie 4, according to the company.

Off the court, James is making the most of his move to Hollywood via deals through his SpringHill Entertainment with likes of CBS, HBO and Showtime.

In 2017-18, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending has topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 is up $259 million over the $861 million sponsor spend in 2016-17, according to research and consulting firm ESP Properties, Chicago.

That sponsor spend figure will go even higher this season, driven in large part by James' “rookie” season with the Lakers, which will be a catalyst not only for national marketing and local effort in Los Angeles, but also in cities in which the team will visit.

Ticket Demand For Lakers, James Up 400% On StubHub

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