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Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 11-13
1. The Upside $19.6M
2. Aquaman $17.3M
3. A Dog’s Way Home $11.3M
4. Spider-Man: Into the Spider-Verse $9M
5. Escape Room $8.9M
6. Mary Poppins Returns $7.2M
7. Bumblebee $6.8M
8. On the Basis of Sex $6.2M
9. The Mule $5.5M
10. Vice $3.3M
Source: Box Office Mojo

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct162018

Beats, Nike, Marketing Partners Welcome “King” James To L.A. In Royal Fashion 

By Barry Janoff

October 16, 2018: By tradition, every new king is feted with a coronation.

And although LeBron James is entering his 16th season in the NBA, this will be his first with the Lakers, and marketing partners are rolling out the red carpet for his official coming-out party in Los Angeles.

And the Lakers and Los Angles are ready to party like its 2018.

Among the companies planning to fete King James for his first regular season game in Staples Center in a Lakers uniform (Oct. 20 vs. the Houston Rockets): Nike, Foot Locker, Beats by Dre, ESPN (which is carrying the game nationally) and such team partners as Tissot and MGM Resorts International — both of whom are also NBA partners — as well as Wish, which is the Lakers jersey-patch sponsor.

The recently released NBA 2K19 20th Anniversary Edition features James on the cover.

Beats, which in September signed a multi-year deal to become the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball, will debut its first official NBA-themed commercial on Oct. 18, "The Game Will Never Sound The Same," showing how James is getting ready for his first official game with the Lakers, and how Los Angeles has prepared for him.

The spot plays out to "California Love" from 2Pac featuring Dr. Dre and Roger Troutman.

In addition, Beats will be running the first full "Story Takeover" on NBA Instagram, with content surrounding James’ home opener, featuring LeBron wearing Beats from his locker room arrival through post-game.

Beats has also commissioned a mural of James in downtown Los Angeles, among other activation.

Nike has a new LeBron 16 “King” wine-and-gold shoe hitting the market this week — complete with an image of James sitting on a king’s throne — with Lakers’ purple-and-gold kicks and multi-media marketing soon to follow.

The “Swish” has also adorned a building near Staples Center with a huge James billboard, showing him from the back in his No. 23 Lakers jersey with text, “It’s only a crazy dream until you do it. Just do it.” There are about a dozen such billboards throughout Los Angeles.

Nike and Foot Locker have launched the second year of a pop-up House Of Hoops Courtside, which will travel across the country, with the first stop at LA Live outside Staples Center this week and weekend.

Other James marketing partners planning to support his move to Los Angeles this season include Sprite, Kia, Intel and Upper Deck.

According to online ticket marketplace StubHub, the Lakers are the most in-demand team on their site, with ticket requests to see the team having increased by 427% over last season following the off-season signing of James.

The Lakers' home opener on Oct. 20 is the “most in-demand game of the season,” with average ticket prices going for more than $900 on StubHub.

"The overwhelming demand for Lakers tickets is a testament to the value of star power on a team, with fans excited to see LeBron in his new home," Scott Jablonski, StubHub's general manager of NHL, NFL and NBA, said via the company.

"It's not often that we see this large of a spike in demand for a team that already led sales the season before. There are only a handful of athletes in the world who can make an impact on ticket demand like LeBron can."

The demand for anything LeBron includes sales of his Lakers Nike jersey and Nike basketball shoes.

LeBron’s Lakers jersey has been the top-selling NBA jersey on eBay this off-season, with more than 12,000  sold since he signed with Los Angeles on July 2.

Sales of his LeBron 15 signature shoe on eBay (which is a division of StubHub) doubled that of former teammate Kyrie Irving's Nike Kyrie 4, according to the company.

Off the court, James is making the most of his move to Hollywood via deals through his SpringHill Entertainment with likes of CBS, HBO and Showtime.

In 2017-18, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending has topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 is up $259 million over the $861 million sponsor spend in 2016-17, according to research and consulting firm ESP Properties, Chicago.

That sponsor spend figure will go even higher this season, driven in large part by James' “rookie” season with the Lakers, which will be a catalyst not only for national marketing and local effort in Los Angeles, but also in cities in which the team will visit.

Ticket Demand For Lakers, James Up 400% On StubHub

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