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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in NBA (1)

Tuesday
Oct162018

Beats, Nike, Marketing Partners Welcome “King” James To L.A. In Royal Fashion 

By Barry Janoff

October 16, 2018: By tradition, every new king is feted with a coronation.

And although LeBron James is entering his 16th season in the NBA, this will be his first with the Lakers, and marketing partners are rolling out the red carpet for his official coming-out party in Los Angeles.

And the Lakers and Los Angles are ready to party like its 2018.

Among the companies planning to fete King James for his first regular season game in Staples Center in a Lakers uniform (Oct. 20 vs. the Houston Rockets): Nike, Foot Locker, Beats by Dre, ESPN (which is carrying the game nationally) and such team partners as Tissot and MGM Resorts International — both of whom are also NBA partners — as well as Wish, which is the Lakers jersey-patch sponsor.

The recently released NBA 2K19 20th Anniversary Edition features James on the cover.

Beats, which in September signed a multi-year deal to become the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball, will debut its first official NBA-themed commercial on Oct. 18, "The Game Will Never Sound The Same," showing how James is getting ready for his first official game with the Lakers, and how Los Angeles has prepared for him.

The spot plays out to "California Love" from 2Pac featuring Dr. Dre and Roger Troutman.

In addition, Beats will be running the first full "Story Takeover" on NBA Instagram, with content surrounding James’ home opener, featuring LeBron wearing Beats from his locker room arrival through post-game.

Beats has also commissioned a mural of James in downtown Los Angeles, among other activation.

Nike has a new LeBron 16 “King” wine-and-gold shoe hitting the market this week — complete with an image of James sitting on a king’s throne — with Lakers’ purple-and-gold kicks and multi-media marketing soon to follow.

The “Swish” has also adorned a building near Staples Center with a huge James billboard, showing him from the back in his No. 23 Lakers jersey with text, “It’s only a crazy dream until you do it. Just do it.” There are about a dozen such billboards throughout Los Angeles.

Nike and Foot Locker have launched the second year of a pop-up House Of Hoops Courtside, which will travel across the country, with the first stop at LA Live outside Staples Center this week and weekend.

Other James marketing partners planning to support his move to Los Angeles this season include Sprite, Kia, Intel and Upper Deck.

According to online ticket marketplace StubHub, the Lakers are the most in-demand team on their site, with ticket requests to see the team having increased by 427% over last season following the off-season signing of James.

The Lakers' home opener on Oct. 20 is the “most in-demand game of the season,” with average ticket prices going for more than $900 on StubHub.

"The overwhelming demand for Lakers tickets is a testament to the value of star power on a team, with fans excited to see LeBron in his new home," Scott Jablonski, StubHub's general manager of NHL, NFL and NBA, said via the company.

"It's not often that we see this large of a spike in demand for a team that already led sales the season before. There are only a handful of athletes in the world who can make an impact on ticket demand like LeBron can."

The demand for anything LeBron includes sales of his Lakers Nike jersey and Nike basketball shoes.

LeBron’s Lakers jersey has been the top-selling NBA jersey on eBay this off-season, with more than 12,000  sold since he signed with Los Angeles on July 2.

Sales of his LeBron 15 signature shoe on eBay (which is a division of StubHub) doubled that of former teammate Kyrie Irving's Nike Kyrie 4, according to the company.

Off the court, James is making the most of his move to Hollywood via deals through his SpringHill Entertainment with likes of CBS, HBO and Showtime.

In 2017-18, led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending has topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 is up $259 million over the $861 million sponsor spend in 2016-17, according to research and consulting firm ESP Properties, Chicago.

That sponsor spend figure will go even higher this season, driven in large part by James' “rookie” season with the Lakers, which will be a catalyst not only for national marketing and local effort in Los Angeles, but also in cities in which the team will visit.

Ticket Demand For Lakers, James Up 400% On StubHub

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